Digital Marketing Campaign Content Manager

Why Join Us?

As the world’s leading vendor of Cyber Security, facing the most sophisticated threats and attacks, we’ve assembled a global team of the most driven, creative, and innovative people. At Check Point, our employees are redefining the security landscape by meeting our customers’ real-time needs and providing our cutting-edge technologies and services to an ever-growing customer base.

Key Responsibilities
Collaborate with various teams and departments, including product marketing, BDRs, Bizops, Content, Design, etc.
Develop and execute a content strategy that aligns with our business goals and target audience needs.
Create engaging, informative, and persuasive content, including presentations, white papers, data sheets, and social media posts, tailored for a B2B audience and to be used across awareness, demand generation and account-based marketing campaigns.
Utilize storytelling techniques to convey complex cybersecurity concepts in an accessible and compelling manner.
Work with AI tools, such as ChatGPT, to optimize content creation processes and enhance content quality.
Analyze content performance metrics to guide strategy adjustments and improve engagement and conversion rates.
Collaborate with cross-functional teams, including product, sales, and marketing, to ensure content consistency and alignment with our brand voice and objectives.
Qualifications
5+ years of experience in content development, messaging, digital marketing, preferably in the B2B sector and/or cybersecurity industry.
Proven track record of creating high-quality content, including presentations, white papers, data sheets, and social media posts.
Strong understanding of content strategy principles and metrics-driven content development.
Experience with AI tools for content creation, such as ChatGPT, is highly desirable.
Exceptional writing and storytelling skills, with the ability to convey complex information clearly.
Bachelor’s degree in Marketing, Communications, English, Journalism, or a related field.
Ability to work independently and in a team environment, demonstrating creativity, innovation, and a results-oriented approach.