Senior Product Manager, Ad Intelligence

Similarweb is the leading digital intelligence platform used by over 3500 global customers. Our wide range of solutions power the digital strategies of companies like Google, eBay, and Adidas.

We help our customers succeed in today's digital world by giving them access to data-driven insights, competitive benchmarks, strategic analysis, and more.

In 2021, we went public on the New York Stock Exchange, and we haven't stopped growing since!

We are looking for a Senior Product Manager to join our Ad Intelligence team.

Why is this role so important at Similarweb?

Digital advertising is at the core of every growth strategy, and understanding where competitors invest their budgets is critical for marketers, agencies, and publishers. Ad Intelligence is one of Similarweb's most strategic solutions, helping customers optimize their media spend, uncover new opportunities, and stay ahead of the competition.

With Similarweb's unique datasets, advanced data modeling, and trusted position in the market, we are redefining how advertisers benchmark their search, social, and display advertising performance.

As a Product Manager for Ad Intelligence, you will own and expand Similarweb's cross-channel advertising analytics. You will ensure our customers have the most accurate, granular, and actionable ad spend, creative, and performance insights in the industry.

Whether it's by expanding ads data coverage, improving spend and impression estimation, or designing intuitive reports and workflows to surface competitive insights, you will play a key role in making Similarweb indispensable for ad professionals.

What you'll be doing:

Deeply understand users and their workflows – marketers, agencies, and media buyers – to define the most valuable advertising use cases.

Collaborate cross-functionally to deliver high-impact features:

Platform (Backend & Frontend) – to build scalable, high-performing ad intelligence features.

Data Science – to enhance algorithms estimating ad spend, reach, impression share, and creative performance.

Data Collection & Extraction teams – to expand and maintain accurate, fresh data coverage across search, social, and display networks.

Dedicated UX Product Design – to deliver intuitive dashboards, reporting, and insight-driven workflows.

Define and own the product roadmap – prioritize initiatives based on customer value, business impact, and data feasibility.

Drive end-to-end product delivery – from discovery, requirements, and design to development, testing, and post-launch optimization.

Measure success and iterate – monitor KPIs, analyze adoption and engagement, and continuously refine features.

Expand delivery methods – including platform dashboards, API integrations, and automated alerts for enterprise customers.

What we're looking for:

3-5+ years of product management experience in AdTech, MarTech or B2B SaaS.

Proven expertise in digital advertising or ad tech – strong understanding of search, social, and display ad ecosystems, campaign measurement, and media buying workflows.

Strong analytical and data skills – experience working with large datasets and collaborating with data science teams.

Track record of delivering data-driven products (experience with big data pipelines, estimation models, or ML-based insights is a plus).

Excellent communication & collaboration skills, including working with distributed teams across geographies.

Detail-oriented and user-focused, with a passion for turning complex data into actionable insights for advertisers.

Technical background (BSc in computer science, mathematics, engineering, or equivalent experience) – a strong advantage.

Why you'll love being a Similarwebber:

You'll actually love the product you work with: Our customers aren't our only raving fans. When we asked our employees why they chose to come work at Similarweb, 99% of them said "the product." Imagine how exciting your job is when you get to work with the most powerful digital intelligence platform in the world.

You'll find a home for your big ideas: We encourage an open dialogue and empower employees to bring their ideas to the table. You'll find the resources you need to take initiative and create meaningful change within the organization.

We offer competitive perks & benefits: We take your well-being seriously, and offer competitive compensation packages to all employees. We also put a strong emphasis on community, with regular team outings and happy hours.

You can grow your career in any direction you choose: Interested in becoming a VP or want to transition into a different department? Whether it's Career Week, personalized coaching, or our ongoing learning solutions, you'll find all the tools and opportunities you need to develop your career right here.

Diversity isn't just a buzzword: People want to work in a place where they can be themselves. We strive to create a workplace that is reflective of the communities we serve, where everyone is empowered to bring their full, authentic selves to work. We are committed to inclusivity across race, gender, ethnicity, culture, sexual orientation, age, religion, spirituality, identity and experience. We believe our culture of equality and mutual respect also helps us better understand and serve our customers in a world that is becoming more global, more diverse, and more digital every day.

We will handle your application and information related to your application in accordance with the Applicant Privacy Policy available here.

We will handle your application and information related to your application in accordance with the Applicant Privacy Policy available here.