PPC Campaign Specialist

Description:

Global-e (Nasdaq: GLBE) is the world’s leading platform for global direct-to-consumer e-commerce, enabling brands and retailers to seamlessly sell worldwide, delivering localized experiences across markets. 

Trusted by some of the world’s most recognized brands including Adidas, Alo Yoga, Logitech, Hugo Boss, Marc Jacobs, and Victoria’s Secret, we operate on a massive global scale through dynamic teams across North America, EMEA, and APAC. 

Our technology-based end-to-end solution combines advanced localization capabilities, streamlined global operations and extensive big-data analytics, covering everything merchants need to scale worldwide. We’re a fast-moving, highly collaborative company where innovation, creativity, ownership, and impact are part of everyday work.

This is a hybrid merchant-facing and PPC campaign management role: you'll pitch our digital marketing services to prospective merchants, own PPC campaign management for several merchants, and grow merchant partnerships through Borderfree, our affiliate marketplace all while working closely with our merchants on achieving their business goals.

Our B2C Division works with leading e-commerce brands worldwide to grow international markets through digital marketing activities, creating new and impactful revenue streams for their businesses. Our offering includes two main services, the digital marketing agency and our affiliate marketplace Borderfree.com, creating a robust DTC strategy for our merchants.

If you strive for excellence, are passionate about working with merchants and joining a strong and professional team, we’d love to meet you.

Responsibilities:

• PPC Campaign management:
• Continuously managing and optimizing campaigns on various platforms including advertising platforms - Google, Meta, TikTok and more.
• Building digital strategies and plans for our merchants, defining target audiences, campaign structure and managing media budgets. Proactively trying out new approaches and ideas all with the ultimate goal of growing the online businesses we work with.
• Monitor, evaluate, and present the performance of campaigns by generating weekly and monthly performance reports, analyzing trends, goals, opportunities, and other KPIs.
• Communicating with our merchants about ongoing updates, creatives, campaign performance, etc, while working towards agreed KPIs and business growth targets.
• Business Development:
• Identify and prospect potential merchants who could benefit from our digital marketing agency and Borderfree affiliate services, building a healthy pipeline of new business opportunities.
• Pitch and present our service offering to prospective merchants, tailoring the value proposition to their specific business goals and market opportunities.
• Support the sales process from initial outreach through proposal and negotiation, working closely with management and internal teams to structure the right solution for each merchant.
• Introduce and upsell Borderfree or the agency to existing merchants as a complementary revenue stream, helping build a more robust, full-funnel DTC strategy alongside their PPC activity.
• Own the ongoing relationship with existing Borderfree merchants, meeting with them regularly to review performance, address needs, and maintain a strong, trusted partnership over time.
• Meet or exceed pipeline and new-business targets set quarterly, tracking progress against agreed KPIs and business growth goals.

• 3+ years’ hands-on experience in PPC campaign management – with Meta, Google and TikTok platforms.
• 2+ years’ experience in Business Development, Sales, New Business acquisition or Account Management, with a demonstrated track record of prospecting, and converting new opportunities.
• English at a very-high, native level – both spoken and written – a must.
• Experience in the e-commerce industry.
• Digital marketing agency experience – an advantage.
• Excellent interpersonal skills and teamwork abilities, enjoy working with people and clients.
• An everlasting hunger for growth and meeting business goals.
• Great with numbers, analytic capabilities, and a thorough understanding of Excel.
• Loves learning, challenges, and problem-solving.