Product Marketing Manager

Description:

Global-e (Nasdaq: GLBE) is the world’s leading platform to enable and accelerate global, direct-to-consumer cross-border e-commerce growth. The chosen partner of hundreds of retailers and brands across the US , the UK, Europe and Asia, Global e makes selling internationally as simple as selling domestically. With Global-e, retailers and brands can increase international traffic conversion and grow sales by offering customers in over 200 destinations worldwide a seamless localized shopping experience.

We are looking for our first Product Enablement Manager to join our Product Department and play a crucial role in the success of our cross-border e-Commerce business.

Responsibilities:

• Market Research and Insights:

· Conduct market analysis to understand customer needs, competitive landscape, and emerging trends.

· Stay up to date with the latest industry trends, emerging technologies, and competitive landscape.

· Analyse market data and customer feedback to identify opportunities for product enhancements and new feature development.

• Sales Enablement:

· Train and equip sales teams with the tools and resources needed to effectively sell and position products.

· Develop competitive battle cards and objection-handling strategies.

· Manage product launch's, release notes, communications, and deliverables.

• Content Development:

· Collaborate with cross-functional teams to create sales collateral, case studies, whitepapers, and other assets.

· Ensure consistency and alignment of brand voice across channels.

• Product Positioning and Messaging:

· Develop clear, compelling, and differentiated messaging frameworks.

· Create product value propositions that resonate with target audiences.

• Bachelor’s degree in marketing, business, or a related field; MBA is a plus.
• 3-5+ years of experience in product marketing, preferably in e-Commerce, funnel conversion, Fintech, Logistics or Payments industries
• B2B/B2B2C SaaS experience – Must
• Strong analytical skills with the ability to translate data into actionable insights.
• Ability to craft compelling product narratives and translate complex concepts into clear, concise language and business values