About HiBob

HiBob helps modern, mid-size businesses transform the way they manage people. Our platform enables HR teams to support business growth by empowering their people – from onboarding to offboarding and everything in between. We’re backed by our amazing team of Bobbers from across the globe, all working to make HiBob the choice HCM for over 4,500 mid-sized and multinational companies.

Our people are smart, humble, kind – and we believe that performance is driven by curiosity, collaboration, and great storytelling. That’s where you come in.

About the Team

The Product Marketing team at HiBob is made up of thinkers, doers, and storytellers. We’re responsible for translating technical product innovations into clear, human-centered narratives. We partner with product, sales, customer success, and marketing to ensure that our customers and prospects understand what we’ve built, and why it matters.

This role focuses on the HR Planning product group, driving go-to-market execution, storytelling, and messaging strategy that supports customer growth and product adoption.

Come as you are

Being a Bobber is all about being you. We want you to bring all parts of yourself to work – your ideas, your honesty, your creativity, and your sense of ownership. Come join us.

Job Requirements

What you should have

Essential

• Demonstrable experience leading product marketing efforts in a tech company.
• Prior experience in product marketing is essential.
• Experience working in global SaaS environments.
• Strong grasp of the technical aspects of products, with the ability to translate complex features into value-based messaging and clear storytelling.

Preferred

• A natural storyteller with a strong grasp of rational thinking and structured communication.
• Demonstrable curiosity and willingness to learn quickly, adapt, and work through ambiguity.
• Experience working with or adjacent to product, engineering, or customer-facing teams.
• Strong stakeholder management skills and ability to collaborate cross-functionally.
• Comfortable using AI tools to enhance productivity, content creation, and strategic thinking.
• Background in a related GTM or marketing role (e.g., sales enablement, growth marketing) with clear crossover into product marketing in a SaaS company.
• Experience in B2B SaaS, value-based messaging, or HR tech is a plus.
• Multilingual is a bonus, but not required.

Job Responsibilities

What will you do

We’re looking for a strategic and curious Product Marketing Manager to help us shape and communicate the value of our HR Planning products. You’ll collaborate with product, marketing, and sales teams to turn ideas into action and insight into growth.

• Understand the needs, pain points, and buying behaviors of customers within the HR Planning space.
• Translate product capabilities into customer-facing messages that drive impact.
• Build tailored messaging, positioning, and collateral for new features, segments, and use cases.
• Create content like one-pagers, slides, battlecards, web copy, and videos that support launches and pipeline growth.
• Work cross-functionally to align on GTM strategy and ensure teams are enabled and equipped.
• Support the creation and delivery of product stories across channels and personas (HR, IT, Finance).
• Contribute to win/loss analysis, segment insights, and competitive intelligence.
• Collaborate with marketing to design campaigns that amplify our narrative.
• Be a fast learner who’s comfortable jumping into projects mid-flight and iterating along the way.
• Use product usage data, sales insights, and campaign metrics to optimize messaging and drive continuous GTM improvements.
• Act as a strategic partner to Product, bringing market trends, competitive intel, and customer feedback into roadmap discussions.
• Drive persona research and customer discovery initiatives to inform messaging, sales enablement, and product roadmap alignment.
• Define and evolve the strategic narrative for HR Planning, partnering closely with product leadership to position HiBob as a differentiated solution in a competitive market

Job Benefits

Join our village

HiBob is a village filled with amazing people and we’re especially proud of that. It’s a place where Bobbers can be themselves. We’re about fun, dreams, hopes and ambition, just as much as we are about precision, growth, and top performance. Becoming a Bobber means you’ll receive competitive compensation, benefits, and pre-IPO equity alongside all of this:

• We have a flexible hybrid working model
• Payment for sick leave from the first day
• 2 Social Impact days per year for volunteering
• Annual Headspace subscription and wellness benefits
• Awesome employee referral program- $2,500 for each successful referral with an additional ambassador programme
• 10 bis or cibus/wolt- you get to pick!
• Transportation allowance