Director of Growth Marketing

Description:

Shield is a global startup, with offices in Tel Aviv, New York, London, and Lisbon. 

We’re rapidly growing and looking for another important piece of the puzzle - Director of Growth Marketing.

Is it you? 

The Director of Growth Marketing at Shield is a strategic and operational Marketing leader responsible for driving scalable, predictable, and measurable Marketing driving revenue growth. This role blends ownership of data driven GTM program, and full-funnel growth strategy. You'll work cross-functionally with Marketing, Sales, Product, and Customer Success to identify opportunities, operationalize strategy, and execute initiatives that accelerate Shield's trajectory. 

What You'll Do:

GTM Program Leadership 

• Define, develop, and execute Global GTM Marketing programs aligned with Shield’s business goals and growth targets. 
• Collaborate with leadership to identify and prioritize opportunities for GTM optimization and innovation. 
• Lead cross-functional teams to execute major initiatives, including market expansion, new product rollouts, and strategic partnerships. 
• Oversee Marketing demand generation programs and ABM campaign strategy, timelines, resource allocation, accountability frameworks, and execution metrics. 
• Develop processes and dashboards for measuring Marketing ROI and performance impact. 
• Stay current on GTM trends and industry benchmarks to inform strategy. 

Full-Funnel Marketing & Channel Innovation 

• Architect and scale a full-funnel marketing approach—top-of-funnel brand awareness and demand generation to bottom-of-funnel deal acceleration. 
• Drive Account-Based Marketing strategy across different segments using intent based targeting, personalization, and orchestration. 
• Integrate intent-based data and behavioral signals to prioritize accounts, tailor campaigns, and shorten sales cycles. 
• Drive multi-channel acquisition across paid media, SEO, content, email, social, video, and podcasting—optimized for Generative Engine Optimization (GEO) to enhance searchability and AI visibility. 
• Monetize Shield’s brand presence through owned media channels (PPC, owned content, webinars, podcasts, video series) and field/in-person events, tracking contributions to pipeline and revenue. 
• Collaborate with Product Marketing and Brand teams to ensure channel-specific strategies reinforce Shield's value proposition. 

Growth Strategy & Execution 

• Lead and scale the Marketing Operations function, managing Marketing systems, process design, and performance analytics. 
• Architect and optimize the end-to-end Marketing and sales process, from lead routing to deal closing and renewals. 
• Lead the growth roadmap with a focus on acquisition, activation, and retention. 
• Build internal alignment and drive execution across growth, product, and revenue teams. 

What You’ll Need 

• 10+ years of experience in Marketing Demand Generation and ABM growth strategies, with 5+ in a leadership role. 
• Proven track record in Enterprise B2B SaaS, leading GTM strategy through hyper-growth phases. 
• Deep knowledge of HubSpot (admin-level understanding preferred) and marketing and sales process automation. 
• Strong grasp of SaaS economics and metrics: ARR, CAC, LTV, churn, and expansion. 
• Analytical mindset with the ability to distill data into actionable insights and strategic decisions. 
• Experience managing cross-functional teams and collaborating across Marketing, Sales, and Product. 
• Exceptional communication and stakeholder management skills. 
• Bachelor’s degree in Business, Marketing, or a related field (MBA preferred). 
• English mother tongue or fluent.