Social Acquisition Manager | Performance Marketing

We are looking for an experienced, hands-on Social Acquisition Manager to join a growing business unit within a global Performance Marketing company.

The company operates across international markets, focusing on customer acquisition in competitive verticals such as iGaming, FinTech, and other performance-driven industries.

This role offers full ownership of Paid Social acquisition activities, with a strong focus on Meta Ads, campaign performance, creative optimization, and profitable scaling.

We are looking for an analytical, commercially minded performance marketer who can independently manage significant budgets, identify growth opportunities, and drive measurable business results.

Key Responsibilities

• Own end-to-end Paid Social acquisition activities across international markets.
• Plan, launch, manage, and optimize performance campaigns, primarily on Meta (Facebook and Instagram).
• Manage significant advertising budgets, focusing on acquisition efficiency, profitability, and scaling.
• Analyze campaign performance using KPIs such as CPA, CPL, CAC, ROAS, ROI, and conversion rates.
• Identify growth opportunities through audience testing, campaign optimization, and new acquisition strategies.
• Work closely with creative teams to develop, test, and optimize high-performing advertising assets.
• Translate campaign data into actionable insights and creative recommendations.
• Continuously test new approaches, audiences, creatives, and campaign structures.
• Collaborate with internal marketing, analytics, and business teams.
• Take full ownership of Social Acquisition performance and contribute to business growth.

Requirements

• Proven hands-on experience managing Paid Social acquisition campaigns – Mandatory.
• Strong expertise in Meta Ads, including campaign optimization and scaling – Mandatory.
• Experience managing significant performance marketing budgets.
• Strong analytical skills and deep understanding of acquisition metrics and profitability.
• Proven ability to independently manage campaigns from strategy through execution and optimization.
• Strong creative mindset and experience with performance-driven creative testing.
• Commercial thinking and ability to connect marketing performance with business results.
• High level of ownership, independence, and accountability.
• Ability to work effectively in a fast-paced, results-driven environment.
• Strong English communication skills.

Advantages

• Hands-on experience with TikTok Ads and/or YouTube Ads.
• Experience in iGaming, FinTech, or other competitive performance marketing verticals.
• Background