Senior Product Manager

Who We Are:

THE BIGGEST NAME IN HOME. THE BOLDEST TEAM IN E-COMMERCE.

Ashley Digital is the e-commerce engine behind Ashley Furniture Industries - one of the most recognized home brands in the world. As the world's largest manufacturer of home furnishings and the largest furniture store brand in North America, Ashley is in a category unto itself. Our team sits at the intersection of world-class retail and digital innovation, driving the e-commerce experience for millions of customers across every platform and touchpoint. If you've shopped online for a mattress in the last decade, there's a good chance you've already experienced our award-winning Nectar Sleep and DreamCloud.

We're a fast-moving, highly collaborative team operating at a transformational moment, and we're charged with shaping how people discover, explore, and buy home furnishings. Our expertise spans data science, performance marketing, product, and creative, and our work reaches millions of customers every day. It's a rare combination: the energy of a tech company, the stability of an industry leader, and the opportunity to build something truly significant. If you're energized by transformation, collaboration, and meaningful impact at scale, Ashley Digital is where ambition meets opportunity.

What We Do:

Our Product, Data, R&D, and Marketing teams in Tel Aviv play a central role in driving that experience across our global portfolio of brands. We build the platforms, tools, and data capabilities that power the entire customer journey- from acquisition and personalization to checkout, retention, and customer experience. Working at the intersection of technology, data, and business, our teams build the products, platforms, and capabilities that drive growth, improve customer experiences, and influence millions of customer interactions worldwide.

The Product Admin team owns the core commerce platforms and operational systems that enable our brands to scale efficiently. The team is responsible for the infrastructure that powers the order lifecycle, internal operations, and critical commerce capabilities across our portfolio of brands. Our mission is to simplify complexity at scale, enabling faster execution, greater operational efficiency, and seamless customer experiences.

What Are We Looking For?

We're looking for a Senior Product Manager to own the platforms and operational capabilities that power fulfillment and the post-purchase experience across our e-commerce brands. Your product decisions will directly influence how quickly we integrate new businesses, how efficiently we fulfill orders, and how reliably we deliver on our promises to customers. As our business scales, including through acquisitions, you'll lead product integration with new companies and external partners. Through a deep understanding of our platform and their operational needs, you'll partner with executives across organizations to shape capabilities that support multiple businesses and enable their growth. Working closely with Operations, Data, Finance, Customer Support, and Engineering, you'll align global stakeholders and evolve our platform capabilities to meet changing business needs across our brands and external partners. This includes leveraging our agentic capabilities to develop agents and automated workflows that deliver measurable impact: faster onboarding, less manual work, lower operational costs, and a better customer experience.

Roles & Responsibilities:

• Own the product strategy and roadmap for fulfillment and post-purchase operational capabilities, identifying high-impact opportunities and making clear decisions on scope and priorities based on data
• Work closely with Operations, Commerce, Data, Finance, and Customer Support teams to understand their workflows and translate complex needs into scalable product capabilities
• Develop a deep understanding of our platform and lead the onboarding of new brands and portfolio companies, including following acquisitions, adapting capabilities and operational logic to support brand expansion and different business needs
• Leveraging and adapting our agentic platform and infrastructure to introduce new agents, AI-driven tools, and automated workflows that deliver measurable business and operational impact
• Partner with Engineering, Data, and external providers to define scalable integrations with third-party systems, documenting requirements, data flows, and dependencies
• Lead complex initiatives from solution definition through implementation, rollout, and adoption, aligning global teams and internal and external executives on competing priorities, dependencies, and delivery
• Define success metrics, monitor impact, and use data and user feedback to improve operational efficiency, financial performance, and the customer experience, clearly communicating results and business value to stakeholders
  
  

• 7+ years of experience in Product Management, with proven end-to-end ownership of complex platform products and previous experience in e-commerce
• Experience building and scaling products and operational systems that support business-critical processes
• Experience working closely with Operations teams and translating complex workflows and business needs into effective product solutions
• Strong product judgment, distinguishing one-off business requests from scalable platform opportunities and making clear trade-offs across business urgency, scalability, customer impact, and technical complexity
• Strong systems thinking, with the ability to understand platform capabilities and dependencies across teams, processes, data, and technology
• Experience partnering with Engineering, Data, and external providers on system design, third-party integrations, data flows, and scalability
• Proven ability to lead complex cross-functional initiatives, navigate competing priorities, and influence executives and senior leadership across internal teams and external organizations
• Hands-on experience using AI-driven tools and automation to improve operational workflows, identify valuable opportunities, and measure business and operational impact; experience with agentic platforms and workflows is a strong advantage
• Strong analytical skills, including defining KPIs, measuring product impact, and using data to guide prioritization and continuous improvement
• Excellent communication skills and fluency in English, with experience working across global teams and clearly explaining product decisions and business impact to senior leadership and external partners