Publisher Monetization & Ad Operations Manager

Location: Herzliya, Israel

Experience: 1–3 years

Work Model: Full-time

About the Role:

We are looking for a hands-on Publisher Monetization & Ad Operations professional to manage and support day-to-day monetization activity and data across digital publisher properties.

This is a publisher-side role focused on Ad Operations, monetization partners, performance analysis and revenue optimization.

You will work closely with Google Ad Manager (GAM), ad networks and monetization partners, analyze performance data, identify opportunities and support projects that improve the overall monetization operation.

The ideal candidate has 1–3 years of experience in AdTech, Publisher Monetization, Programmatic or Ad Operations, combined with strong analytical skills, technical curiosity, AI capabilities and good project management skills.

Key Responsibilities

Publisher Monetization & Ad Operations

• Manage day-to-day ad monetization operations across digital publisher properties
• Work hands-on with Google Ad Manager (GAM), including inventory, placements, line items, demand and performance
• Work with ad networks, SSPs and other monetization partners
• Monitor revenue, eCPM, fill rate, impressions, viewability, yield and other monetization KPIs
• Identify performance gaps and support optimization initiatives
• Monitor and optimize monetization setups across traffic sources, GEOs, devices and formats
• Troubleshoot operational and monetization issues and coordinate their resolution

Data & Performance

• Support monetization reporting and performance analysis
• Build and maintain reports, dashboards and data processes
• Analyze performance data and identify trends, anomalies and revenue opportunities
• Translate data into clear recommendations and actions
• Monitor performance across publishers, partners, inventory and monetization channels
• Improve reporting and data processes over time

Monetization Partners

• Manage day-to-day communication and operations with monetization partners
• Monitor partner performance and identify opportunities for improvement
• Support onboarding, integrations, testing and ongoing optimization
• Work with partners to resolve technical and operational issues
• Research new monetization solutions and opportunities

AI & Automation

• Use AI tools to improve reporting, analysis, research and day-to-day operations
• Identify repetitive processes that can be automated
• Use AI to analyze data, identify patterns and generate actionable insights
• Explore new AI tools and technologies to improve operational efficiency
• Support the implementation of AI and automation initiatives

Project Management

• Take ownership of monetization-related projects from planning through execution
• Coordinate with Ad Operations, Product, Engineering, Data and external partners
• Define requirements, timelines and priorities
• Support integrations, testing and implementation of new monetization solutions
• Track project progress and ensure tasks are completed on time
• Take ownership of projects and drive them forward independently

Requirements:

• 1–3 years of experience in Ad Operations, Publisher Monetization, Programmatic, AdTech or a similar role
• Hands-on experience with Google Ad Manager (GAM) — mandatory
• Experience working with ad networks, SSPs, monetization platforms or other demand partners
• Good understanding of publisher monetization and the programmatic ecosystem
• Strong analytical skills and ability to work with performance data
• Strong Excel / Google Sheets skills
• Understanding of key monetization KPIs such as revenue, eCPM, fill rate, yield, impressions and viewability
• Good organizational and project management skills
• Ability to manage multiple priorities and work independently
• Strong technical curiosity and willingness to learn
• Fluent English

Advantages:

• Experience with additional ad servers or monetization platforms
• Experience with SSPs, Header Bidding or programmatic monetization technologies
• Experience working directly on the publisher side
• Experience with data visualization / BI tools
• Strong hands-on experience with AI tools, LLMs and AI-based automation
• Experience building automated reports or workflows
• Experience with technical integrations
• Background in Web, Mobile, CTV or other digital advertising environments

What We're Looking For:

We are looking for someone who is hands-on, analytical and curious, and enjoys working at the intersection of Ad Operations, Monetization, Data and Technology.

You should be comfortable working with GAM and monetization partners, analyzing performance data, identifying issues and opportunities, and turning your findings into action.

This is a strong opportunity for someone early in their AdTech career who wants to develop deeper expertise in publisher monetization, programmatic, data, AI and Ad Operations.