VP of Sales & Operations – Solar Energy (PV)

Sales Strategy and Market Development

• Define the sales and market entry strategy, identifying target segments across residential, commercial, and institutional markets.
• Set annual, quarterly, and monthly targets for revenue, sales volume, customer acquisition, and customer retention.
• Develop pricing and proposals tailored to market needs, including business models, payment options, and government incentives or subsidies.
• At a later stage, build and manage a sales team, including recruitment, training, field sales, inside sales, and coordination with engineers and technical teams.
• Collaborate with engineering, installation, service, procurement, and regulatory teams to ensure proposals account for all costs and include appropriate technical support and insurance coverage.

Business Development and Strategic Partnerships

• Identify and develop business opportunities and partnerships with contractors, developers, public and private companies, and institutions.
• Work with the Electricity Authority and local authorities to develop joint solutions, including energy storage integration and green building initiatives.

Contract Management and Deal Closure

• Negotiate with customers and define delivery terms, warranties, grid connection requirements, and service commitments.
• Manage contracts and close deals.
• Track leads, prepare proposals, and generate repeat business.

Performance Monitoring and Reporting

• Analyze performance against targets and present reports.
• Prepare sales forecasts, conduct market analysis, and monitor trends, pricing, and regulatory developments.

Marketing and Collaboration

• Collaborate with marketing on campaigns, advertising, market education, and trade shows.
• Build and strengthen the company’s brand within the solar energy sector.

Professional Requirements:

• At least 3–5 years of experience in B2B and B2C sales in technology solutions or the solar energy industry — mandatory.
• Extensive knowledge of Israeli solar energy regulations, including government incentives, permits, requirements involving the Israel Electric Corporation, and grid connection procedures.
• Basic technical understanding of solar PV and energy storage systems, including system design, key components, installation costs, and maintenance. An engineering background is not required, but sufficient knowledge to propose reliable solutions is essential.
• Strong management skills, including team building, training, motivation, KPI management, and supervision.
• Strong marketing and presentation skills, including the ability to develop proposals and presentations and understand market dynamics and competitors.
• Excellent communication skills when working with government bodies, local authorities, regulators, and residential and business customers.
• Proficiency in English, including reading technical documentation and communicating with international suppliers as needed.
• Availability for travel and site visits, particularly across a wide geographical area.
• Experience using CRM systems as an integral part of the sales process.