Creative Marketing Manager

Every Israeli who's traveled abroad knows the frustration - foreign exchange fees, credit cards that charge hidden percentages, and no idea how much you actually spent by the end of the trip. LAYA was built to fix exactly that: a multi-currency digital wallet, a smart prepaid card, and a travel experience that's transparent and simple. We're a startup backed by one of Israel's largest financial institutions - and we're just getting started.

The Role We're looking for one person to be the voice of LAYA - someone who decides how we look, how we sound, and what our brand feels like. You'll report directly to the VP of Marketing and own our entire digital presence.

This isn't a role where you wait for instructions. We're looking for someone who spots an opportunity and runs with it - someone who can take an idea from concept to execution, independently.

What You'll Do

Social Media & Community

• Full ownership of LAYA's presence across Instagram, TikTok, Facebook, LinkedIn, and YouTube
• Create consistent content and build a visual identity that truly represents LAYA
• Manage KehiLAYA - our user community platform and the content that comes from it
• Respond to comments and messages across all platforms and app stores

Content Creation

• Produce short-form video for Instagram and TikTok - from concept to editing
• Create visual assets together with our in-house designer, supported by AI tools
• Write sharp marketing copy in Hebrew - posts, captions, blog, and website content
• Use advanced AI tools to create images, video, and written content

Influencer Management

• Own the influencer program end-to-end - coordination, creative briefing, content approvals, and budget tracking
• Proactively bring new collaboration ideas and content opportunities to the table

Internal Collaboration

• Work closely with our in-house designer and the partnerships team
• Work directly with the VP of Marketing on an ongoing basis

What We're Looking For

• Proven hands-on experience - a portfolio that speaks for itself. Years on a CV don't interest us
• Hands-on experience - not just overseeing an agency or media company
• Ability to independently produce short-form video - TikTok, Reels, Stories
• Real experience with AI content tools - not just basic ChatGPT
• Strong Hebrew writing skills - copy, blog, marketing content
• Data-driven mindset - you can read performance and draw conclusions from it
• Influencer management experience - an advantage
• A doer who takes ideas from concept to execution
• Self-learner with genuine creativity and a big-picture mindset

What We Offer

• Full ownership of LAYA's digital presence - the strategy, the tone, the aesthetic
• Full-time, hybrid - 3 days in the office, 2 from home
• Small team, direct impact, no unnecessary bureaucracy
• A growth-oriented environment where we want to see you grow alongside LAYA