Senior Social Media Manager

About Cliganic

Cliganic is a fast-growing wellness and beauty brand offering clean, organic, and sustainable personal care products for health-conscious, eco-minded consumers around the world. We sell direct-to-consumer across major marketplaces (Amazon, Walmart, iHerb, and many more) and through our proprietary eCommerce website.

Our mission is to empower people to make mindful choices on their wellness journey. 

We are looking for a Maternity Leave Cover — 6-Month Contract, With Potential to Extend or become permanent for the right candidate. 

We're looking for an experienced, senior social media professional to step in and run the organic social function This is a full-ownership role, not a support seat: you'll take the wheel on our content calendar, community, events, and channel performance across Instagram, TikTok, Facebook, Pinterest, YouTube, and from day one, working closely with our brand marketing team.

• Own and maintain the organic content calendar across Instagram, TikTok, Facebook, and Pinterest, aligned to product launches, promotions, and seasonal moments.
• Plan and, where needed, shoot and edit in-house product, lifestyle, and trend-led content, working within brand guidelines.
• Schedule and publish approved content across all channels (captions, hashtags, links, and product tags per platform).
• Respond to comments, DMs, and tags across Instagram, TikTok, and Facebook, and build genuine relationships with our community.
• Monitor competitor activity, trending audio and formats, and brand mentions to keep content fresh and on-trend.
• Repurpose high-performing, rights-cleared creator and UGC footage for our own organic channels.
• Deliver social performance reports covering reach, engagement, follower growth, and social-attributed traffic and revenue.
• Track KPIs and use the data to keep adjusting the content and posting strategy.
• Help coordinate events, podcast appearances, and ambassador activations, including on-site content capture.

• 3+ years of hands-on social media management experience, ideally for a beauty, wellness, or DTC brand.
• Fluent, native-level English with excellent writing, storytelling, and communication skills -  you'll be creating content for a global, primarily English-speaking audience.
• Familiarity with and understanding of American culture, particularly in the beauty and wellness sectors.
• Proven experience running Instagram, TikTok, Facebook, and Pinterest for a brand, including content calendars and scheduling tools.
• Confident, professional community management skills - comfortable handling comments, DMs, and escalations with good judgment.
• Working knowledge of content creation and light editing (e.g., CapCut, Canva).
• Strong analytical skills, with experience tracking KPIs and reporting on social performance.
• Ability to work independently, ramp up quickly, and own the channels with minimal handover time.
• Based in Israel and able to work hybrid (Herzliya)

Nice to Have

• An eye for video and photography, with hands-on content capture experience.
• Experience with U.S. and other Direct-to-Consumer markets.

If this sounds like you, we'd love to hear from you — tell us about your experience with beauty, wellness, or DTC brands, and what excites you about taking full ownership of a growing brand's social presence.