BDR

About Way

SecurityMost enterprises have already invested in an identity platform. The hard part is everything the platform doesn't reach - the legacy systems, homegrown applications, and third-party services that were never built to work with modern IAM, and that end up managed by spreadsheets, tickets, and tribal knowledge.

That gap is what we close, and this role is how it gets closed in practice.

About The Role

Our first BDR, reporting into Marketing. Marketing at Way owns meetings booked and attended, not a leads number, and this role delivers it. A GTM engineer builds the signals, target lists and automation; you turn them into real conversations and booked meetings with CISOs and IAM owners in large organizations.

This is not a volume job, not a wait-for-leads job, and not a closing role (sales owns the close). The motion is signal-driven: a focused set of high-fit accounts, real context behind every touch, and you help design the playbook, not just run it. Do it well and you will get to build and lead the BDR team.

Hybrid, Tel Aviv office at least 3 days a week. Friday WFH day. 90% of our market is in the US, so your day skews to US hours with real overlap with the Israel team.

What You'll Do

• Own signal-to-meeting: research, first touch, multi-channel sequences (email, LinkedIn, phone), qualification, booking, clean handoff to sales.
• Run the human side of our event motion, the primary channel: pre-event outreach, on-site meetings, follow-up, no-show recovery.
• Build the outbound playbook with the VP of Marketing: messaging tests, cadences, honest readouts, documented so it can be taught.
• Experiment constantly, kill what fails fast, and feed objections and buyer language back into messaging and targeting.
• Work the stack hands-on: CRM, sequencing, enrichment, signals, AI tools. The tools give you leverage; the judgment stays yours.
  
  

• A proven track record of booking qualified enterprise meetings, with numbers you can walk us through.
• Sharp writing: you can earn a reply from a skeptical security executive in four sentences.
• Tech-savvy: fast with the stack, already using AI in your daily work, quick to learn.
• Self-managing: you plan your own week, bring a point of view, and ask for feedback, not task lists.
• Feedback-resilient and experimental: fine being coached hard, wrong out loud, and trying things that might break.
• Great people skills: genuinely curious on calls; buyers come away having learned something.
• Excellent written and spoken English.
• Strong advantage: cybersecurity or identity background, or selling to security buyers.
• Advantage: early-stage experience, ambition to lead a team.
  
  

• Real signals and systems: intent data, visitor identification, tiered account lists, and a GTM engineer automating the manual parts of your workflow (the ones that work). You won't prospect blind.
• A manager who builds the process with you and expects pushback.
• A clear path: prove the motion, and then you might be the one to hire and lead the team that scales it.