PPC Campaign Manager – Performance Marketing

COBRA is hiring a hands-on PPC Campaign Manager to join our marketing team and manage lead-generation and e-commerce campaigns across Israeli and international markets.

We’re looking for someone with strong analytical skills who can investigate performance changes, explain what’s driving results, and turn insights into practical improvements. Experience at a digital or performance marketing agency is strongly preferred.

For more than 30 years, COBRA has provided advanced vehicle security, multimedia, connectivity, comfort, and safety solutions.

What you’ll do

• Plan, launch, and optimize campaigns across Google Ads and Meta, with opportunities to work across Taboola, Outbrain, and additional platforms.
• Manage media budgets and allocate spend based on performance and business priorities.
• Track and improve CPL, CPA, ROAS, conversion rates, lead volume, and lead quality.
• Analyze audiences, creatives, keywords, and conversion funnels to identify opportunities and diagnose performance issues.
• Run structured tests across ads, audiences, bidding strategies, and landing pages.
• Use GA4 and Google Tag Manager to validate conversion tracking, pixels, and UTMs, and coordinate fixes when needed.
• Create clear performance reports with actionable conclusions.
• Work closely with designers, developers, and sales teams to connect campaign performance with actual business results.

What you’ll bring

• 2-4 years of hands-on PPC campaign management experience.
• Strong practical knowledge of Google Ads, including Search, Display, Performance Max, and YouTube.
• Hands-on experience with Meta Ads.
• Experience managing significant media budgets and lead-generation or e-commerce campaigns.
• Working knowledge of GA4, Google Tag Manager, and conversion tracking.
• Strong analytical skills and confidence working with Excel or Google Sheets.
• Experience building reports in Looker Studio or a similar platform.
• Attention to detail, strong organizational skills, and the ability to manage multiple campaigns.
• Strong written and spoken English.

Professional level English and Hebrew required!