Senior Product Manager, E-commerce

Who We Are

THE BIGGEST NAME IN HOME. THE BOLDEST TEAM IN E-COMMERCE.

Ashley Digital is the e-commerce engine behind Ashley Furniture Industries - one of the most recognized home brands in the world. As the world's largest manufacturer of home furnishings and the largest furniture store brand in North America, Ashley is in a category unto itself. Our team sits at the intersection of world-class retail and digital innovation, driving the e-commerce experience for millions of customers across every platform and touchpoint. If you’ve shopped online for a mattress in the last decade, there’s a good chance you’ve already experienced our award-winning Nectar Sleep and DreamCloud.

We're a fast-moving, highly collaborative team operating at a transformational moment, and we're charged with shaping how people discover, explore, and buy home furnishings. Our expertise spans data science, performance marketing, product, and creative, and our work reaches millions of customers every day. It's a rare combination: the energy of a tech company, the stability of an industry leader, and the opportunity to build something truly significant. If you're energized by transformation, collaboration, and meaningful impact at scale, Ashley Digital is where ambition meets opportunity.

What We Do

Our Product, Data, R&D, and Marketing teams in Tel Aviv play a central role in driving that experience across our global portfolio of brands. We build the platforms, tools, and data capabilities that power the entire customer journey- from acquisition and personalization to checkout, retention, and customer experience. Working at the intersection of technology, data, and business, our teams build the products, platforms, and capabilities that drive growth, improve customer experiences, and influence millions of customer interactions worldwide.

The Product department is responsible for creating the best-in-class converting cutting-edge product technologies and adheres to best practices in A/B testing.

What Are We Looking For?

We are looking for a Senior Product Manager to lead our Direct-to-Consumer (DTC) initiatives. This is a key role with a direct impact on our e-commerce performance and the company’s ability to drive revenue growth. As a Product Manager, you will focus on turning more website visitors into Ashley Digital customers. You will identify, develop, and execute product and UI/UX improvements designed to increase conversion rates and enhance the customer journey. You will own the process end-to-end, collaborating with cross-functional teams across the globe.

What You’ll Be Doing

• Lead and prioritize initiatives and work closely with Engineering throughout the sprint process to deliver greater value to both customers and the business
• Define the scope of new features and bug fixes, clearly articulating the rationale behind prioritization and product decisions
• Lead cross-functional teams - including Engineering, Design, Marketing, UX Research, and Data - from initial concept through launch and optimization
• Adapt effectively to changing priorities while maintaining high standards and meeting tight deadlines
• Partner closely with the Data team to identify growth opportunities, friction points, and areas for improvement
• Conduct ongoing competitive and market research, monitor industry trends, and identify opportunities to continuously improve the user experience
• Clearly communicate product strategy, decision-making rationale, and growth opportunities to senior leadership and cross-functional stakeholders
  
  

• 5+ years of Product Management experience in customer-facing digital products, preferably in e-commerce, personalization, or a related domain
• Proven experience working with R&D teams, from requirements and PRDs through execution
• Strong understanding of customer behavior and the purchase funnel, with a data-driven approach to identifying opportunities and measuring impact
• Strong product judgment, with the ability to navigate ambiguity and evaluate trade-offs
• Proven end-to-end ownership, from identifying opportunities and defining solutions through launch and optimization
• Strong stakeholder management skills, with the ability to build alignment, influence without authority, and work effectively across global cross-functional teams
• Proactive and curious, with the ability to learn quickly and solve complex problems
• Fluent English, with experience communicating with senior leadership and global stakeholders
  
  

• Hands-on experience leading conversion optimization and experimentation initiatives, including A/B testing, hypothesis definition, and analysis of results
• Experience with tools such as Google Analytics, Hotjar, Dynamic Yield, or similar platforms
• Experience leading complex, technically oriented features involving business logic
• Experience leveraging AI tools, including LLMs, to accelerate product discovery, analysis, or execution