Video User Acquisition Manager

We’re looking for a Video User Acquisition Manager to join our Paid Acquisition team and help drive the growth of ExpressVPN through high-performing video campaigns.

In this role, you’ll own the planning, execution, optimization, and analysis of video user acquisition campaigns across key digital advertising platforms, with a strong focus on performance, experimentation, and measurable business impact.

You’ll work closely with our Creative, Social Media, and Marketing teams to develop and test compelling video creatives, identify new growth opportunities, and turn data and insights into better campaign performance.

This is a hands-on role for someone who enjoys working with data, moving quickly, testing new ideas, and taking ownership of campaigns from launch through optimization and scale.

Responsibilities

• Plan, launch, manage, and optimize video user acquisition campaigns across digital advertising platforms
• Own day-to-day media buying, including budgets, bidding strategies, targeting, pacing, and campaign performance
• Analyze campaign performance and translate data into actionable insights and optimization strategies
• Partner closely with designers, video creators, copywriters, and social media specialists to develop high-performing creative concepts and assets
• Lead continuous A/B testing across creatives, audiences, messaging, bidding strategies, and campaign structures
• Identify creative trends and performance insights to understand what drives user acquisition and conversion
• Monitor key performance metrics and provide regular reporting and recommendations to stakeholders
• Identify and test new channels, audiences, targeting strategies, and growth opportunities
• Continuously look for ways to improve efficiency, scale successful campaigns, and maximize ROI
• Take ownership of campaign setup and execution, ensuring accuracy, quality, and timely delivery

What We're Looking For

We’re looking for someone who is analytical, curious, hands-on, and driven by results. You enjoy digging into data, testing hypotheses, and turning insights into action.

You are:

• Data-driven and comfortable using performance data to make decisions
• Proactive and independent, with a strong sense of ownership
• Results-oriented, with a focus on business impact and continuous improvement
• Curious and experimental, always looking for ways to test and learn
• Highly detail-oriented and organized, with strong execution skills
• Comfortable working in a fast-paced, cross-functional environment
• A strong communicator who can collaborate effectively with creative and marketing stakeholders
• Excited to learn, grow, and build expertise in user acquisition and performance marketing

Requirements

• 1–2 years of experience in User Acquisition, Performance Marketing, Media Buying, PPC, or a similar digital marketing role
• Hands-on experience managing campaigns on YouTube and Display & Video 360 (DV360)
• Experience working with video advertising campaigns
• Strong understanding of media buying, campaign optimization, targeting, bidding, and performance analysis
• Strong analytical skills and confidence working with performance data
• Experience with A/B testing and performance optimization
• Excellent attention to detail and data accuracy
• Strong organizational and time-management skills
• A high level of ownership, accountability, and follow-through
• Excellent written and verbal communication skills

Why join us?

At ExpressVPN, you’ll have the opportunity to work on high-impact acquisition campaigns for a globally recognized consumer technology brand, collaborate with talented creative and marketing teams, and develop your expertise across user acquisition, performance marketing, and creative optimization.

If you’re excited by the combination of data, creativity, experimentation, and growth, we’d love to hear from you.