Digital Advertising & PPC Specialist

Ben-Gurion University of the Negev is looking for a Digital Advertising & PPC Specialist to join its Marketing Division.

Key Responsibilities

• Plan, execute, monitor, and optimize digital advertising campaigns across platforms including Google Ads, Meta, and LinkedIn
• Implement marketing strategies and create promotional content for digital and social media channels
• Manage advertising budgets, business accounts, and campaign performance
• Develop and promote digital marketing channels while staying up to date with platform trends, algorithms, and new advertising tools
• Support student recruitment and strengthen the University's brand presence across media channels
• Plan and manage 360° multi-channel campaigns, including digital, print, radio, and other media
• Coordinate production of advertising materials, photo and video shoots, radio spots, print materials, signage, banners, and more
• Work with advertising agencies, production companies, photographers, voice-over artists, print houses, and other external suppliers
• Analyze digital marketing data and performance metrics to improve campaign effectiveness

Requirements

• Bachelor's degree; a degree in Communications, Marketing, or Advertising is preferred
• At least 2 years of relevant professional experience
• Hands-on experience with digital advertising and PPC, including platforms such as Google Ads, Meta, and LinkedIn
• Experience managing multi-channel (360°) campaigns, including digital, print, radio, and other media
• Experience working with advertising campaigns and managing advertising budgets
• Experience producing marketing materials and working with suppliers, production companies, and print houses
• Good command of English

Join the Marketing Division of Ben-Gurion University of the Negev and take part in shaping and promoting the University's brand across digital and traditional media channels.