Lead Creative Strategist

Wanted: Lead Creative Strategist for a DTC eCommerce company in North Tel Aviv. This is a very rewarding full-time and Hybrid position.

The chosen candidate will sit at the high-impact intersection of consumer psychology, performance marketing, and creative production to scale winning ad frameworks for a fast-growing DTC brand. This role offers a unique opportunity to own end-to-end campaign strategies and lead high-volume short-form video and UGC testing across major paid social platforms. The selected strategist will directly drive business growth by turning customer insights and performance metrics into high-converting, scalable creative concepts.

Job Responsibilities:

● Lead and own comprehensive creative strategies, messaging angles, and high-volume ad testing frameworks across Meta, TikTok, and YouTube.

● Direct end-to-end creative production workflows, collaborating closely with video editors, copywriters, designers, and UGC creators to generate performance-driven ad assets.

● Conduct in-depth consumer research, customer review analysis, and competitor audits to uncover buyer motivations, objection handlers, and scroll-stopping hooks.

● Track and evaluate creative performance metrics (Hook Rate, Hold Rate, CTR, CVR, ROAS) using analytics tools to systematically scale winning concepts and eliminate creative fatigue.

Job Requirements:

● 5+ years of experience in Creative Strategy, Performance Marketing, or Growth Marketing, with proven success within a DTC eCommerce environment.

● Demonstrated expertise in Paid Social performance campaigns, direct-response advertising, and short-form video creative development.

● Strong hands-on experience leading creative production workflows and coordinating with internal teams, freelancers, and UGC content creators.

● Exceptional analytical mindset with experience utilizing creative intelligence tools (e.g., Motion, Triple Whale, Foreplay, or AdSpy) to inform creative direction.

● Deep understanding of consumer psychology, conversion-focused copywriting/scripting, and structured A/B creative testing methodologies.