User Acquisition Team Lead

User Acquisition Team Lead

📍 Ra’anana, Israel

🏢 Full-time | On-site

About Fast Corporation

Fast Corporation is an Israeli product company building and scaling software products for Tier-1 markets.

Our flagship B2C product, PC App Store, is a Windows software marketplace that helps millions of users discover, download, and install applications.

Alongside our B2C products, we operate a B2B marketing platform for software publishers, helping partners acquire users, distribute and promote their software, optimize performance, and grow their business.

Our ecosystem combines B2C software distribution with B2B solutions for publishers, connecting user acquisition, performance marketing, and monetization across the full user journey.

For us, acquisition doesn’t stop at the click:

Paid Traffic → Landing Page → Download → Install → Purchase → LTV

We are looking for a User Acquisition Team Lead to own and scale our paid acquisition strategy, lead our Media Buying team, and drive profitable growth across products and markets.

What You’ll Own

• Own and scale paid user acquisition across multiple traffic sources and GEOs.

• Manage and optimize significant acquisition budgets, with a strong focus on scalability and profitability.

• Take hands-on ownership of Google Ads, while working across Meta Ads and Microsoft Ads (Bing).

• Build, test, and scale new acquisition funnels focused on downloads, installs, and purchases.

• Optimize the full acquisition funnel — from traffic and conversion to revenue and LTV.

• Own key UA metrics and unit economics, including CPI, CPA, CR, ROI/ROAS, and RPI/LTV.

• Lead and develop a team of Media Buyers.

• Own budget allocation across channels, campaigns, and GEOs, deciding where to invest, what to test, and how to scale based on performance and growth potential.

• Define and prioritize acquisition experiments and scaling opportunities.

• Work with tracking, attribution, and offline conversions, identifying potential data and measurement issues.

• Explore, test, and scale new traffic sources and acquisition opportunities.

What We’re Looking For

• Proven experience managing and scaling high paid acquisition budgets.

• Deep, current, and hands-on expertise in Google Ads.

• Practical experience with Meta Ads and Microsoft Ads (Bing).

• Experience scaling acquisition beyond core paid channels, with exposure to Native Ads, Push/Pop, CPA/Affiliate networks, or DSP/Programmatic.

• Strong track record of building, testing, and scaling acquisition funnels focused on installs and purchases.

• Strong understanding of performance metrics and unit economics: CPI, CPA, CR, ROI/ROAS, and RPI/LTV.

• Solid knowledge of tracking, attribution, and offline conversions, with the ability to identify data and tracking issues.

• Experience leading Media Buyers, allocating budgets, and prioritizing tests.

• Strong analytical and commercial mindset, with a clear focus on profitable growth and scalability.

Nice to Have

• Experience with software or desktop applications.

• Experience with download-to-install funnels.

• Experience with international multi-GEO acquisition.

Why Join Fast Corporation?

• Drive real business impact by taking full ownership of user acquisition strategy.

• Make data-informed decisions grounded in experimentation and clear metrics.

• Collaborate with experienced teams across Product, Engineering, Data, and Marketing.

• Grow your career with competitive pay and annual performance reviews paired with personalized development plans.

• Enjoy a modern Ra’anana office with top-tier equipment, catered meals, fully stocked snack fridges, and parking.

• Maintain a healthy work-life balance with a stable schedule (9:30 AM – 6:30 PM).