Growth & Distribution Lead

Description

Growth & Distribution Lead

Build the distribution engine for a new AI-native product from zero to global scale.

Okoora is building the AI-native intelligence layer that operates finance. We are developing a new AI-native product with the potential to become a major global growth engine for the company.

We are looking for a Growth & Distribution Lead to own how this product reaches the market, spreads, learns, and scales.

The role

This is a builder-operator role for someone who wants to create a growth system, not inherit one.

You will work closely with the core product team and company leadership from the earliest stage of the product, shaping how users discover it, reach value, return, share, and drive the next wave of adoption.

This is not a traditional marketing role. You should be comfortable forming a hypothesis, building the experiment yourself, launching it, reading the data, and deciding what to scale, improve, or stop.

What You’ll Own

• Build and operate the distribution strategy from early launch to global scale.
• Design and test product-led growth loops across sharing, referrals, reuse, community, creators, partners, and ecosystem mechanics.
• Work with Product and Engineering to embed growth directly into the product experience.
• Turn strong product moments, use cases, and customer outcomes into repeatable distribution assets.
• Run fast growth experiments with clear hypotheses, metrics, and decision thresholds.
• Work directly with early users to understand activation, friction, retention, and sharing behavior.
• Use AI and automation across research, outreach, onboarding, lifecycle communication, experimentation, and analysis.
• Build a measurement system connecting acquisition, activation, usage, sharing, retention, and commercial outcomes.
  
  

What We’re Looking For

• Real zero-to-one or early-stage growth experience.
• Clear personal ownership of meaningful growth, adoption, or distribution outcomes.
• Strong understanding of product-led growth, viral loops, activation, retention, referrals, and repeatable distribution mechanics.
• A highly hands-on operating style. You are comfortable building, testing, analyzing, and shipping yourself.
• Strong analytical discipline and the ability to connect growth activity to product and business outcomes.
• Daily fluency with AI tools and automation as part of your operating system.
• Ability to move fast in ambiguity and make decisions with incomplete information.
• Excellent English and the ability to operate globally.
  
  

Strong advantages

Experience growing an AI-native product, developer tool, creator product, self-serve SaaS product, or marketplace is a strong advantage, as is experience with communities, creators, referral systems, partner ecosystems, lifecycle automation, behavioral analytics, or product-native virality.

Experience in fintech, finance, or enterprise software is useful, but exceptional growth ability matters more than category tenure.

Why this role is different

You will join at the point where product, distribution, and category creation are being shaped together.

You will not be asked to optimize a finished funnel. You will help decide what the funnel, the loops, and the distribution architecture should become.

If you have built growth from the ground up, think in mechanisms rather than campaigns, and want full ownership of a global distribution challenge, we would love to hear from you.