Sales Development Representative

Job Description

We are looking for a Sales Development Representative (SDR) to support our sales growth within the iGaming industry by identifying, engaging, and qualifying potential customers. 

In this role, you will focus on the top of the sales funnel, researching target accounts, generating leads, conducting outbound outreach, qualifying inbound and outbound prospects, and creating qualified sales opportunities for further development by the sales team. 

Working closely with Sales and Marketing, you will execute targeted outreach activities, build early-stage relationships with prospects, maintain accurate CRM records, and contribute to a strong and consistent sales pipeline in a fast-paced, international environment. 

This role combines proactive prospecting, effective communication, structured qualification, and

relationship building. 

• Research and identify potential customers and target accounts within the iGaming industry. 
• Generate leads using prospecting tools, industry databases, professional networks, social media, and industry events. 
• Identify relevant decision-makers and key stakeholders within target organisations. 
• Conduct outbound prospecting through cold calling, email, LinkedIn, networking, and other relevant channels. 
• Qualify inbound and outbound leads based on their needs, interest, business potential, and fit with the company’s ideal customer profile. 
• Communicate the company’s products, services, and value proposition clearly and effectively during initial prospect interactions. 
• Maintain consistent and structured follow-up with prospects to build engagement and progress relevant leads towards qualification. 
• Schedule meetings, demos, and presentations with qualified prospects for the appropriate sales team members. 
• Provide clear and structured handovers of qualified opportunities, including relevant information about prospect needs, challenges, stakeholders, and potential opportunities. 
• Maintain accurate and up-to-date records of prospecting activities, interactions, qualification status, and next steps in the CRM system. 
• Track relevant SDR performance metrics, including outreach activity, response rates, meetings booked, qualified opportunities created, and lead conversion rates. 
• Collaborate with Sales and Marketing on lead-generation initiatives, campaigns, events, and target-market activities. 
• Stay informed about relevant iGaming market developments, competitors, and emerging opportunities. 
• Represent the company professionally at relevant industry events, conferences, trade shows, and networking opportunities. 

• 1–3 years of professional experience in sales, business development, sales development, or a related customer-facing commercial role.
• Previous experience in B2B prospecting, lead generation, or lead qualification is preferred. 
• Experience within the iGaming, technology, SaaS, or online services industry is considered an advantage. 
• Previous B2B sales or business development experience within the iGaming industry is required. 
• Good understanding of the iGaming ecosystem, including online casinos, sportsbooks, gaming platforms, content providers, affiliates, and other relevant B2B stakeholders. 
• Experience with outbound prospecting techniques, including cold calling, cold emailing, and LinkedIn outreach. 
• Strong ability to research target accounts, identify relevant decision-makers, and qualify potential opportunities. 
• Excellent verbal and written communication skills, with the ability to engage prospects and communicate a clear value proposition. 
• Strong active listening, questioning, rapport-building, and initial objection-handling skills. 
• Experience using CRM systems and familiarity with prospecting and lead-generation tools such as LinkedIn Sales Navigator, ZoomInfo, Outreach, or comparable platforms. 
• Experience with ClickUp or similar project management tools is considered an advantage. 
• Strong organisational and time-management skills with the ability to manage multiple prospects and follow-up activities simultaneously. 
• Resilient, persistent, self-motivated, and comfortable working in a target-driven sales environment. 
• Ability to work effectively in a fully remote, international environment. 
• Willingness to travel occasionally for industry events, conferences, and other business-related activities. 

• 100% remote role with flexible working arrangements 
• Opportunity to work in a fast-growing international iGaming environment 
• Close collaboration with leadership, product, and engineering teams 
• A strong and supportive, professional, international team with genuine team spirit 
• Competitive compensation package aligned with experience and performance 
• Opportunity to contribute to improving processes and shaping project management practices within the organisation