Senior User Acquisition Manager

Help shape the next chapter of growth at Fitness22.

Fitness22 is a leading mobile app developer behind a portfolio of health and fitness apps with over 100 million downloads worldwide.

We’re looking for a Senior User Acquisition Manager to help scale our acquisition efforts and unlock new growth opportunities.

You’ll work directly with senior leadership, move quickly from idea to execution, and have the freedom to make a real impact.

About The Role

This is a hands-on role with ownership across two core growth channels:

• Paid acquisition across Meta, TikTok, Apple Search Ads, and Google App Campaigns.
• Publisher partnerships, including affiliate networks, influencers, and performance partners.
  
  

• Own strategy, execution, optimization, and budget allocation across Meta, TikTok, Apple Ads, and Google App Campaigns.
• Optimize our publisher ecosystem by monitoring performance and traffic quality, and growing a reliable acquisition channel.
• Work with our data expert and develop reporting that connects marketing investment to business outcomes, including installs, trials, subscriptions, retention, and LTV, using AppsFlyer and internal analytics.
• Partner closely with Product to improve onboarding, paywalls, and conversion flows, because acquisition doesn’t stop at the install.
• Lead creative testing together with our in-house Design team to continuously improve performance.
  
  

• 4+ years of hands-on User Acquisition experience for mobile apps. Experience with subscription products is a strong advantage.
• Strong experience managing performance campaigns across Meta, TikTok, Apple Search Ads, and Google App Campaigns, with ownership of meaningful budgets and clear performance goals.
• Experience with affiliate or publisher partnerships.
• Strong understanding of mobile attribution platforms such as AppsFlyer and modern measurement methodologies.
• Excellent analytical skills, with confidence working with cohort analysis, funnel metrics, spreadsheets, and LTV models.
• A curious, data-driven mindset with a passion for experimentation, ownership, and continuous learning.
• Availability to work on-site, full-time, five days a week in our Petah Tikva office (next to the light rail).
  
  

• Experience with web-to-app acquisition funnels and web subscription products.
• Experience in the health, fitness, or wellness industry.
• Experience with ESPs or self-hosted email infrastructure such as Amazon SES, Sendy, or similar platforms.
  
  

• Make a direct impact on products used by millions of people worldwide.
• Own meaningful budgets and growth initiatives with real business influence.
• Work directly with senior leadership in a fast-moving, no-bureaucracy environment.
• Join a profitable, independent company where great ideas can quickly become reality.