Employer Brand & Talent Marketing

Description

Who We are

At Cross River, we're building the financial infrastructure that powers global innovation. With our cutting-edge suite of embedded payments, cards, and lending solutions, we enable millions of businesses and consumers to transact seamlessly and securely.

With 900+ employees worldwide and an R&D center of over 160 employees in Jerusalem - we’re reshaping how financial technology is developed and delivered. .

THE ROLE

This is a strategic, hands-on role responsible for building and leading three core capabilities across Cross River Israel: Employer Branding & Talent Marketing, People Analytics & AI Enablement, and Internal Communications.

You will create scalable programs, strengthen Cross River's presence across the tech ecosystem, build meaningful people insights, and elevate how we communicate internally and externally. The role combines strategy with execution and requires someone who enjoys building new capabilities from the ground up while partnering closely with HR, Talent Acquisition, and business leaders.

This requires availability working 4 times a week from our Jerusalem office - Must

Who You Are

• A strategic thinker who enjoys turning ideas into scalable programs
• A strong storyteller with excellent written and verbal English.
• Highly digital, have a good command of AI tools, and constantly looking for smarter ways of working.
• Analytical and data-driven, able to translate insights into professional recommendations.
• A collaborative partner who builds relationships across functions.
• Hands-on, execution-oriented, and comfortable managing multiple priorities.
  
  

• Develop and execute the Israeli Cross River Employer Brand strategy aligned with hiring priorities.
• Own and continuously improve CRT digital employer presence across all digital channels.
• Lead recruitment marketing campaigns and create compelling employer brand content.
• Build relationships with universities, professional communities, and other external partners that strengthen talent attraction.
• Plan and manage the company's participation in recruitment events, conferences, meetups, hackathons, and community initiatives.
• Measure employer branding effectiveness using relevant KPIs and continuously optimize results.
• Design and maintain HR dashboards, executive reporting and workforce analytics.
• Analyze Talent marketing trends and provide actionable recommendations to HR and business leaders.
• Identify opportunities to leverage AI and automation across HR processes, reporting and content creation.
• Manage recurring employee communication channels.
• Lead recurring employee communications and support quarterly All Hands communications.
• Develop manager communication toolkits and adapt global messaging for local needs.
  
  

• This requires availability working 4 times a week from our Jerusalem office - Must
• Native-level fluency in both English and Hebrew (written and verbal) - Must
• 5 - 8 years of experience in Employer Branding, Talent Marketing, Recruitment Marketing, HR Analytics, or related fields - Must, experience in a high-growth technology global company is highly preferred.
• Hands-on experience creating content and campaigns, proven ability to build and execute strategic initiatives from concept to delivery
• Excellent English communication and content development skills.
• Strong analytical capabilities with experience in reporting and HR data - Must
• Experience using modern digital platforms and AI tools.
• Strong project management skills with the ability to lead cross-functional initiatives from strategy through execution.
• Creative mindset balanced with operational discipline and attention to detail
  
  

• Opportunity to build a strategic capability from the ground up.
• High visibility and partnership with senior leadership.
• A role combining creativity, analytics, AI, and business impact
• Monthly wellness reimbursement – from therapy to gel manicure, it's up to you
• Full Keren Hishtalmut, private health and dental insurance
• Volunteer days, donation matching, Yoga and Pilates
• A supportive, collaborative culture that puts our people first