PPC Specialist (Hands on) - Upstep

Company Description:

Upstep is a global BTC company that pioneered the online custom orthotics category. We took a health product that genuinely changes people's lives, the freedom to move without pain and enjoy the day, and made it accessible, digital and simple, delivered straight to the door. We are pioneers in our field and the leading online brand for custom orthotics in the US market.

We move fast, we are data-driven, and we are genuinely AI-First. Every person here has a direct impact on growth.

We are looking for seriously experienced people, with several years of real, hands-on track record, who understand what an opportunity it is to build in a company like this.

If you live and breathe PPC, love data, and want a place where you can truly make an impact, we want you. This is an execution (hands-on) role, not managerial: working directly on the accounts, managing campaigns, running daily optimizations, and driving results through data, creativity and business thinking.

Please note: this is an on-site position at our Rishon LeZion office, open only to candidates based in Israel.

What matters to us:

• Proven, multi-year experience managing campaigns across Google Ads, Meta Ads, Microsoft (Bing) Ads and TikTok Ads
• Experience managing significant advertising budgets
• Hands-on experience with AI tools, used daily as a core part of the workflow (this is how we work)
• Experience working with Claude
• Strong analytical ability and a love for data
• A fast learner, independent, who takes ownership
• A strong drive to succeed and excellent English

A plus:

• Experience with additional media channels
• Experience in E-commerce / DTC
• Experience working with companies that market to the US

📍 Full-time, from our offices in Rishon LeZion · Apply: [email protected]