Senior Acquisition Manager

About the Role

This is a hands-on role with ownership across two core growth channels:

• Paid acquisition across Meta, TikTok, Apple Search Ads, and Google App Campaigns.
• Publisher partnerships, including affiliate networks, influencers, and performance partners.

We’re looking for someone who thinks beyond campaign optimization and understands how acquisition connects to onboarding, conversion, retention, and long-term customer value.

• Own strategy, execution, optimization, and budget allocation across Meta, TikTok, Apple Ads, and Google App Campaigns.
• Optimize our publisher ecosystem by monitoring performance and traffic quality, and growing a reliable acquisition channel.
• Work with our data expert and develop reporting that connects marketing investment to business outcomes, including installs, trials, subscriptions, retention, and LTV, using AppsFlyer and internal analytics.
• Partner closely with Product to improve onboarding, paywalls, and conversion flows, because acquisition doesn’t stop at the install.
• Lead creative testing together with our in-house Design team to continuously improve performance.
  

• 4+ years of hands-on User Acquisition experience for mobile apps. Experience with subscription products is a strong advantage.
• Strong experience managing performance campaigns across Meta, TikTok, Apple Search Ads, and Google App Campaigns, with ownership of meaningful budgets and clear performance goals.
• Experience with affiliate or publisher partnerships.
• Strong understanding of mobile attribution platforms such as AppsFlyer and modern measurement methodologies.
• Excellent analytical skills, with confidence working with cohort analysis, funnel metrics, spreadsheets, and LTV models.
• A curious, data-driven mindset with a passion for experimentation, ownership, and continuous learning.
• Availability to work on-site, full-time, five days a week in our Petah Tikva office (next to the light rail).
  

• Experience with web-to-app acquisition funnels and web subscription products.
• Experience in the health, fitness, or wellness industry.
• Experience with ESPs or self-hosted email infrastructure such as Amazon SES, Sendy, or similar platforms.
  

• Make a direct impact on products used by millions of people worldwide.
• Own meaningful budgets and growth initiatives with real business influence.
• Work directly with senior leadership in a fast-moving, no-bureaucracy environment.
• Join a profitable, independent company where great ideas can quickly become reality.