User Acquisition & PPC Specialist | Performance Marketing | Meta & Google Ads | ROAS & Growth

User Acquisition / PPC Specialist

Location: North Tel Aviv

Employment Type: Full‑time

Role Overview

We are looking for a data‑driven User Acquisition / PPC Specialist to lead performance campaigns across major paid channels. The role is hands‑on and focused on driving measurable growth (ROAS/CPA) through smart media buying, sharp analytics, and close collaboration with creative teams.

Key Responsibilities

• End‑to‑end management of paid campaigns on Meta Ads Manager and Google Ads.
• Ongoing optimization: A/B testing, bid and budget adjustments, creative testing, and audience refinement.
• Improve ROAS and budget efficiency through fast, data‑driven decisions.
• Build and execute acquisition strategies using retargeting, lookalikes, and segmented audiences.
• Work closely with Creative and UGC teams to continuously improve funnels and conversion rates.
• Monitor KPIs in depth, generate insights, and optimize the full conversion funnel.

Requirements

• 3+ years of experience managing PPC campaigns at meaningful scale and budgets – must.
• Deep, hands‑on expertise in Meta Ads Manager and Google Ads – must.
• Proven track record in campaign optimization and performance scaling – must.
• Experience in E‑commerce / DTC (physical products).
• Strong command of analytics tools: GA4, Looker Studio, Excel/Sheets.
• Highly results‑oriented, detail‑oriented, independent, and strong in self‑management.

Nice to Have

• Experience with TikTok, YouTube, and Instagram ads.
• Familiarity with international markets.
• Experience with B2C subscription models.