PPC Performance JB-5491

A advertising agency in the North is looking for performance experts to lead paid campaigns. The role includes managing advertising budgets, leading conversion strategy, ongoing optimization, and working with diverse clients, mainly in the local market alongside international campaigns.

If you have a passion for data, a deep understanding of profitability and creative that drives action, and the ability to deliver measurable results – your place is with us.

Areas of responsibility:

• Planning, setup, management, and ongoing optimization of campaigns on Google Ads (Search, Shopping, Display, YouTube) and Meta (Facebook & Instagram).

• Responsibility for budget management while meeting strict KPIs (ROAS, CPA, CPL).

• Data analysis, conducting A/B testing for creatives, landing pages, and audiences, and implementing pixels and advanced conversion events.

• Analyzing ad performance and providing data-driven recommendations to clients.

Requirements:

• At least three years of experience managing paid campaigns on Google Ads and Meta, preferably experience in an advertising agency – required

• Proven experience managing high budgets – required

• Full command of Google Analytics and Google Tag Manager, and setting up advanced conversion tracking – required

• Strong understanding of e-commerce and lead-focused campaigns – required

• High-level English for managing international campaigns – required

• Experience with and in-depth familiarity with the Shopify platform – significant advantage

• Experience in Email Marketing and automations – advantage