Video User Acquisition Manager @ ExpressVPN

We are looking for a highly motivated and detail-oriented Video User Acquisition Manager to join our marketing team. In this role, you will be responsible for planning, launching, optimizing, and analyzing video acquisition campaigns across multiple channels, with a strong focus on performance marketing and measurable business outcomes.

You will work closely with our Creative and Social Media teams, including designers and copywriters, to develop high-performing video creatives and continuously improve campaign performance through testing and data-driven insights.

Responsibilities

• Plan, execute, and optimize video user acquisition campaigns across digital advertising platforms.
• Manage media buying activities, budgets, bidding strategies, and campaign performance.
• Analyze campaign results, identify trends, and provide actionable recommendations to improve ROI and scale performance.
• Collaborate closely with designers, video creators, and copywriters to develop, test, and iterate on creative assets.
• Conduct A/B testing on creatives, audiences, messaging, and campaign structures.
• Monitor key performance metrics and prepare regular performance reports.
• Identify new growth opportunities, channels, and targeting strategies.
• Maintain a high level of campaign accuracy, organization, and quality control.
  
  

• Thorough and detail-oriented.
• Trustworthy and dependable.
• Highly independent and self-motivated.
• Results-driven and execution-focused.
• Comfortable working cross-functionally with creative stakeholders.
• Curious, analytical, and eager to learn and grow in the user acquisition space.
  
  

• 1–2 years of experience in User Acquisition, Performance Marketing, Media Buying, PPC, or a similar digital marketing role.
• Hands-on experience managing campaigns in Display & Video 360 (DV360).
• Strong understanding of media buying principles, campaign optimization, and performance analysis.
• Experience working with video advertising campaigns.
• Analytical mindset with strong attention to detail and data accuracy.
• Highly independent, proactive, and able to manage projects with minimal supervision.
• Strong sense of ownership, accountability, and follow-through.
• Excellent organizational and time-management skills.
• Strong communication and collaboration skills.