Email Marketing & Retention Specialist (Hands-on) Upstep

About Upstep:

Upstep is a global DTC brand and a pioneer in the online custom orthotics category, today the leading brand in the U.S. market. We combine real podiatric expertise with a fully online, home-based process to deliver high-quality, personalized orthotics that relieve pain, improve posture and support everyday movement and sport. We move fast, we are data-driven and genuinely AI-First, and every person here has a direct impact on our growth.

The Role:

The Email Marketing & Retention Specialist is a full-time, on-site, hands-on role based in Rishon LeZion. You will plan, build and optimize email campaigns and automated flows that drive engagement, retention and lifetime value. Day to day: segmenting customer lists, building flows in Klaviyo (Welcome, Abandoned Cart, Post-Purchase, Win-Back), crafting content and offers, running A/B tests, and monitoring performance. You will partner with marketing, product and customer support to shape lifecycle strategies, win-back and loyalty programs, and continuously improve every journey using data.

What matters to us:

- Several years of real, hands-on experience in Email Marketing and Retention. Klaviyo experience is a must (building flows and automations end to end)

- Hands-on experience with AI tools, used daily as a core part of the workflow (this is how we work);

working with Claude is a plus

- Strong analytical ability: tracking KPIs, interpreting performance data and turning it into action

- Experience in broader online marketing, including Social

- Segmentation, personalization and lifecycle marketing, from acquisition through repeat purchase

- Excellent English and persuasive copy skills; strong attention to detail and ability to manage multiple campaigns

- A fast learner, independent, with a strong drive to succeed

A plus

- Experience in additional marketing areas (Social, Content, CRO, Loyalty, Paid) is an advantage

- Background in E-commerce / D2C (ideally wellness, health or consumer products)

- Experience working with companies that market to the U.S.

- A/B testing and experimentation

How to apply

Send your CV to [email protected]