Marketing Automation Specialist

Marketing Automation Specialist

Join a leading company in the automotive industry as a Marketing Automation Specialist. This role combines business analysis with hands-on implementation in Salesforce Marketing Cloud, leading end-to-end marketing automation initiatives from business requirements and functional specification through implementation, testing, and production. You'll work closely with Marketing, CRM, ERP, and IT teams to deliver personalized, data-driven customer journeys across multiple channels.

What You'll Do:

• Gather, analyze, and translate business requirements from Marketing stakeholders into functional specifications and documented processes.
• Lead end-to-end marketing automation initiatives, from business requirements through implementation and go-live.
• Design, build, and manage customer journeys, automations, and campaigns using Salesforce Marketing Cloud.
• Develop and maintain multi-channel customer journeys across Email, SMS, WhatsApp and additional communication channels.
• Build audience segments, manage customer data, and integrate data sources to support personalized marketing campaigns.
• Execute and manage ad hoc marketing campaigns throughout their full lifecycle.
• Perform ongoing maintenance, troubleshooting, and comprehensive QA for active customer journeys prior to production releases.
• Collaborate closely with CRM, ERP, and IT teams on data flows, integrations, and technical implementations.

Qualifications:

• 2+ years of hands-on experience with Salesforce Marketing Cloud - Must
• Strong hands-on experience with Journey Builder, Automation Studio, Email Studio, Mobile Studio, and Content Builder - Must
• Proven experience gathering business requirements and writing functional specification documents - Must
• Experience designing and implementing complex, multi-channel customer journeys - Must
• Hands-on experience with SQL, AMPScript, HTML, and SSJS - Must
• Bachelor's degree in Information Systems, Industrial Engineering & Management, or a related field, or equivalent Salesforce certification/experience - Must
• Native-level Hebrew and excellent English communication skills - Must
• Experience with Salesforce Data Cloud or other Customer Data Platforms (CDPs)
• Experience working with Salesforce CRM
• Background or experience in Marketing, Sales, or Customer Service environments