Senior Product Manager - Product-Led Growth

About Bria:

Bria builds the production infrastructure for professional visual assets — controllable through our Visual Generation Language (VGL), rights-clear by design, deployable wherever the work runs. Our platform (Bria Build, Create, and Craft) is used by developers, creative teams, and enterprises to generate and manage visual content at production scale.

We're scaling our product-led growth (PLG) motion — the core lever for driving sustainable, repeatable growth. This is a high-ownership role on a fast-moving product team at a startup with real revenue and a clear mandate to grow.

The role:

We're looking for a Senior Product Manager who can own a meaningful slice of the PLG motion end-to-end - from understanding the user's problem, through UX and product decisions, to shipping and measuring impact. You'll work closely with the Director of Product, design, engineering, and the broader PLG squad (data, marketing).

This is a "Creator" role: someone who doesn't just write specs and hand them off, but actively shapes the product and UX experience, makes calls, and takes ownership of outcomes - not just outputs.

What you'll do:

• Own the product strategy and roadmap for your area of the PLG and the Bria Build platform.
• Drive product and UX decisions - you'll work hand-in-hand with design but are expected to have strong instincts of your own and lead end-to-end experience decisions.
• Run ongoing product discovery: ongoing user conversations, usability sessions, and structured research to validate (or kill) ideas before they're built.
• Define success metrics for your area and track them - comfortable with both qualitative (user feedback) and quantitative (funnel/product analytics) signals.
• Translate research and data into a prioritized roadmap, balancing user value, business impact, and engineering effort.
• Partner closely with engineering teams, using strong technical communication and leadership skills to drive alignment, execution, and exceptional product outcomes.
• Collaborate cross-functionally with marketing, sales, customer solutions, and the data team on growth experiments.
• Give and receive direct feedback - challenge decisions when you see a better path, while keeping the team moving.

What we're looking for:

• At least 4–5 years of product management experience, ideally with a track record of owning a product area end-to-end.
• Strong product instincts paired with real UX/design sensibility: you can evaluate and shape user experience, not just prioritize a backlog. You've made (and can talk through) real product and design decisions and their outcomes.
• Background in a product-led organization where product sits at the center of company strategy - you've seen what "good product process" looks like and bring that bar with you.
• Technical fluency: comfortable with API products and generative models, and able to engage credibly with the developers and engineers who are often our customers.
• Demonstrated track record of building things that drive real user value: grounded in product research, ongoing user conversations, and data, not assumptions.
• Startup fit: comfortable juggling multiple priorities in a fast-changing environment, makes bold calls and can point to evidence of having done so, not thrown off by ambiguity or shifting plans.
• A true team player: gives direct, constructive feedback; can disagree with a decision and still help execute it well.
• No ego, high collaboration: works well with peers, designers, engineers, and leadership without needing to be the smartest person in the room.
• Excellent written and verbal communication in English.

Nice to have:

• Experience as a PM for developer-facing / technical products (dev tools, APIs, platforms)
• Experience in the Gen AI space
• Experience in the AdTech industry

Why join now:

Bria is at an inflection point - real revenue, a clear PLG mandate, and a relatively small product team where individual impact is highly visible. You'll have direct influence over the roadmap and the chance to shape how the product works here, not just execute against someone else's plan.