Sales Development Representative (Cybersecurity)

Sales Development Representative (Cybersecurity)

Full-time | Remote across Israel | Optional work from our offices

About Up Security

Up Security (formerly Wake-Up Cyber) is one of Israel’s fastest-growing cybersecurity services companies.

We are best known for leading the CISO as a Service category for growth-stage technology companies and SMBs, while also advising larger organizations on Application Security, Cloud Security, and AI Security.

We work with companies operating in modern environments: cloud, SaaS, fast-moving R&D, CI/CD, and practical GenAI adoption.

About the role

We’re hiring a Sales Development Representative to help us create new opportunities and book meetings for our technical sales leaders.

This is a full-time remote role, focused mainly on the Israeli market, and requires working primarily in Hebrew.

This is not a passive inbound role and not a generic SDR job. It is a hands-on, high-accountability role for someone who likes outreach, follow-up, cold calls, and creating momentum.

What you’ll do

• Generate new business opportunities in the Israeli market
• Run outbound outreach by phone, email, LinkedIn, and follow-up sequences
• Conduct cold calls and qualify prospects
• Book meetings for our sales and technical leaders
• Track opportunities and proposals with discipline and persistence
• Work closely with leadership and learn how real B2B cybersecurity sales are done

What we’re looking for

• Previous experience in SDR, BDR, sales, appointment setting, or another strong customer-facing commercial role
• Excellent Hebrew and good English
• Strong writing and communication skills
• High level of organization, persistence, and follow-through
• Comfort with outbound work, cold calls, and intensive follow-up
• High availability and willingness to work hard

Strong advantage

• Interest in technology, SaaS, or cybersecurity
• Experience with CRM and sales tools such as Monday, HubSpot, Apollo, LinkedIn Sales Navigator, or ZoomInfo
• Experience working in a KPI-driven role

Who will do well here

We’re looking for someone who is hardworking, ambitious, intelligent, stable, resilient, and eager to grow.

• This role is ideal for someone who wants a real career path, not just another SDR title.