Senior Director of Marketing

Position Overview

The Senior Director of Marketing is the senior marketing leader at the Gallery, responsible for shaping the Art Collector experience across every customer touchpoint — from international art fairs and private viewings to e-commerce and clienteling, as well as responsible for growth and marketing campaigns, from lead generation to retention. Bring new collectors and create opportunities from existing collectors through active engagement.

It owns the global marketing strategy, P&L, and team, ensuring that every campaign, channel, and partnership reinforces the Gallery's cultural relevance, commercial growth, and relationship with high-net-worth clientele.

This is a strategic, cross-functional role that sits at the intersection of brand stewardship, commercial performance, and customer intimacy. The Senior Director partners closely with the CMO/CCO, retail leadership, merchandising, and finance to drive new market entry, product launches, retail expansion, and digital transformation.

Is this an opportunity for you?

This position is for ambitious, self-learning, curious people looking to join a company that changes how the world experiences art.

A deep understanding of human desires and perceived value is key for success.  

Marketing Strategy, GTM, Planning & Implementation

• Develop the Gallery's overarching global marketing strategy and translate it into annual and quarterly priorities.
• build and manage the full collector lifecycle, from discovery to retention.
• Allocate marketing budgets across channels and markets to maximize impact and return.
• Align marketing initiatives with broader business objectives, including new market entry, product launches, and retail expansion.
• Lead end-to-end go-to-market planning and execution for collections, openings, and major moments.

P&L Accountability

• Own the marketing P&L: tie spend to revenue outcomes and track ROI across every campaign and channel.
• Manage a multi-million-dollar marketing budget with discipline and transparency.
• Report regularly to the CMO and CEO on performance, learnings, and forward-looking priorities.

Customer & Market Insights

• Own the deep understanding of the Gallery's customer base — segmentation, purchasing behavior, lifetime value, and evolving preferences.
• Build and maintain expertise on high-net-worth clientele, cultural trends, and regional nuances across international markets.
• With the CMO, the insight will translate into clear positioning, messaging, and clienteling priorities the entire business can act on.

Responsibilities under current management 

To be managed with the existing managers & teams 

Online demand generation 

• Oversee online strategy, CRM, social media, and SEO/SEM/GEO, 
• Drive measurable growth in online sales while protecting brand integrity and exclusivity. Work closely in harmony with the online Sales director.

Content Studio 

• Creating marketing materials for all the company's needs
• Ensuring brand visual consistency 
• supporting the global art advisory teams with the sales process 

Other Responsibilities to be developed 

Communications & PR

• Together with the CMO, lead public relations, press relationships, influencer and celebrity partnerships, and event marketing — including art fairs, private viewings,, and gallery openings.
• Prioritize earned media and cultural relevance over paid reach, building the Gallery's reputation as a tastemaker.
• Act as a senior spokesperson when needed.

Collaborations 

• initiate brand collaborations with companies appealing to audiences relevant for us to increase awareness and demand. 

Retail Marketing & Clienteling

• Support the retail network with local marketing campaigns and in-store activation.
• Design and scale VIP programs and clienteling strategies that deepen relationships with top-tier customers.
• Partner with retail leadership to ensure consistent, elevated brand expression across every location.

Omnichannel marketing 

• Connect digital and physical retail into a single, seamless customer journey that meets the expectations of luxury consumers.
• Ensure seamless flow between online channels and offline experiences 

Cross-Functional Collaboration

• Work closely with product/merchandising, sales, retail operations, and finance.
• Bring a strong voice to product storytelling and collection positioning.
• Build a high-performing marketing organization and develop senior talent across disciplines.

Core KPIs

• Marketing-attributed Sales  — demand generated through marketing channels. Demand from existing collectors vs. new collectors.
• Organic website traffic — indicator of brand interest and discovery.

Supporting KPIs

• leads — beginning off funnel, to measure initial interest. 
• Opportunities (new and returning) — a step before closing a deal, an indicator for near-future revenue. 
• Organic SM & AI views & impressions — indicator for the quality of messaging &  storytelling.
• NPS — customer satisfaction and advocacy.

Efficiency KPIs

• CAC — customer acquisition cost across paid channels.
• ROMI, focused — return on marketing investment, tracked at campaign and portfolio level, per department.
• Lead to sale ratio — indicator of precise marketing to the right audience.

• Marketing ROI — overall indicator of marketing efficiency  

• 10+ years of progressive marketing leadership, with senior experience at a luxury, fashion, art, or premium lifestyle brand.
• Demonstrated ownership of global brand strategy and a meaningful marketing P&L.
• Deep understanding of high-net-worth clientele and the cultural codes that resonate with them.
• Proven success building and leading omnichannel programs that connect digital, retail, and experiential touchpoints.
• Strong commercial instincts: comfortable defending spend, modeling ROI, and reporting to the CMO and CEO.
• Excellent communicator, brand storyteller and marketer, and team builder who can attract top creative and analytical talent.
• International experience and cultural fluency across key luxury markets (Europe, North America, Asia, Middle East).
• Experience and curiosity towards AI tools, existing and new alike. 

This is a rare opportunity to shape the marketing function of the leading Gallery in its segment. at a moment of meaningful growth. The senior director will define how a globally relevant cultural brand is built, experienced, and grown across the next chapter — combining the discipline of a modern commercial operator, the taste and sensibility of a true luxury custodian and art.