Social User Acquisition Manager

About VYBS

VYBS is a gamified rewards platform helping mobile gamers discover and engage with games they'll love. Powered by advanced AI, data-driven insights, and a deep understanding of player behavior, we deliver personalized recommendations, exclusive rewards, and a vibrant gaming community.

Our mission is to create exceptional player journeys that drive value for both users and game developers. As we continue to scale globally, we're looking for talented individuals who are excited to help shape the future of mobile gaming growth.

The Role

VYBS is looking for a performance-driven Social User Acquisition Manager to own and scale our paid user growth efforts across leading social and mobile marketing platforms.

This is a full-time, on-site position based in Tel Aviv. You'll be responsible for developing, executing, and optimizing user acquisition strategies that drive high-quality growth while meeting key business objectives. This role offers significant ownership, autonomy, and direct impact on the company's growth trajectory.

Working closely with Product, Creative, Data, and Leadership teams, you'll help shape how we acquire, engage, and retain users at scale.

What You'll Do

• Own and manage user acquisition campaigns across major platforms including Meta, TikTok, Reddit, Snapchat, and other paid media channels.
• Drive campaign strategy, execution, and optimization to achieve key performance metrics including ROAS, CPA, retention, and LTV.
• Lead full-funnel growth experimentation, including creative testing, audience segmentation, bidding strategies, and landing page optimization.
• Analyze campaign performance and user quality trends in partnership with Product and Analytics teams.
• Collaborate closely with the Creative team to develop high-performing ad concepts and assets.
• Monitor, analyze, and report campaign performance, insights, and testing results to key stakeholders.
• Stay ahead of industry trends, platform updates, and emerging growth opportunities in mobile marketing.

What We're Looking For

• 5+ years of hands-on experience managing performance marketing and user acquisition campaigns, preferably within mobile apps or gaming.
• Proven expertise running and scaling Meta campaigns with strong performance results.
• Experience managing both app and web acquisition funnels.
• Deep understanding of core UA metrics, attribution, cohort analysis, and growth optimization.
• Strong analytical mindset with the ability to make data-driven decisions independently.
• Experience managing significant advertising budgets and delivering measurable business outcomes.
• Excellent communication and collaboration skills.
• Self-starter who thrives in a fast-paced, high-growth startup environment.

Nice to Have

• Experience in mobile gaming user acquisition.
• Experience with Unity, Applovin, Freecash, Snapchat, Google Ads, or other performance marketing channels.
• Working knowledge of SQL.
• Experience with Tableau, Looker, or similar BI tools.

What We Offer

• A high-impact role with direct ownership of growth initiatives.
• The opportunity to shape user acquisition strategy at a rapidly growing mobile gaming company.
• A collaborative, transparent, and entrepreneurial culture.
• A talented team that values creativity, autonomy, and continuous learning.
• Competitive compensation and meaningful career growth opportunities.

Ready to Play for Real Rewards?

If you're passionate about performance marketing, mobile gaming, and scaling growth through data-driven experimentation, we'd love to hear from you.

Apply now and help us redefine rewarded play for millions of gamers worldwide.