Business Analyst (Marketing Science)

We are a startup founded by successful serial entrepreneurs with the vision to evolve digital marketing from the measurement of traffic to measuring VALUE.

Advertising for the past 100+ years has faced a strange dilemma: "Half the budget I spend on Advertising is wasted. The problem is – I don't know which half" (John Wanamaker, 1838-1922). We are a deep machine learning and AI company, using the latest technologies, to solve a really simple question – "which half is wasted?"

INCRMNTAL launched in summer of 2020, backed by strategic investors from around the world who believe in what we're doing. Our approach – always-on incrementality measurement that infers the real impact of advertising without forcing marketers to halt campaigns or set up elaborate tests – has attracted customers, press attention, and a constant flow of interest from investors and large companies alike.

INCRMNTAL's innovative model has been acknowledged by the Israel Innovation Authority with a grant - a rare achievement in the marketing field – and has sparked genuine interest within the academic community.

And now, the next chapter: INCRMNTAL has recently been acquired by Smartly, an AI-powered creative and media orchestration platform. This isn't just validation of what we've built – it's an acceleration of our mission. Our technology is being woven directly into Smartly's optimization engine, connecting incrementality signals to real-time creative and budget decisions at massive scale. The vision stays the same. The impact just got a lot bigger.

About the role:

We are looking for a Marketing Science (Business Analyst) to join our team and drive impactful analysis for our customers. This individual will play a critical role in addressing complex business questions, delivering actionable insights, and guiding our clients in optimizing their marketing strategies. If you are passionate about measurement and analytics, self-reliant, and motivated to make a meaningful impact, we want to hear from you!

Role Description:

As a Marketing Science your role will be:

• Collaborate with clients to uncover insights about their marketing incrementality performance and paid-channel efficiency.
• Deliver benchmarking analyses to provide clients with context on how they perform relative to industry standards and peers.
• Design and execute analyses to answer challenging business questions, including those that are ambiguous or unstructured.
• Proactively identify opportunities to help clients optimize their performance using INCRMNTAL's measurement solutions.
• Leverage statistical methods and advanced analytics to uncover trends and provide actionable recommendations.
• Work directly with large datasets using SQL to extract, analyze, and interpret data.
• Collaborate with Product and Engineering teams to enhance the analytics capabilities of the platform, ensuring customer needs are met.
• Create and maintain visually compelling reports and dashboards to communicate findings effectively.
• Partner closely with Product, Customer Success, and Sales teams to understand customer challenges and drive the adoption of data-driven solutions.
• Provide feedback to the Product team to improve features and usability based on customer insights and hands-on experience.
• Act as a subject matter expert on marketing measurement and incrementality, sharing insights with customers and internal teams.
• Stay ahead of industry trends, emerging measurement methodologies, and market developments.

You will also participate in important decisions around the product, our strategy as well as have the opportunity to choose the areas you work on based on what you want or like to do the most. 

We believe in helping each other get most of ourselves rather than do what we’re not interested in doing.

Key Requirements:

• 3+ years in marketing / business analytics roles, preferably within the mobile ecosystem or a measurement-focused company.
• Strong proficiency in SQL and experience with cloud-based analytics platforms (e.g., Amazon Athena, Google BigQuery).
• Familiarity with statistical tools (e.g., R, Python) and data visualization platforms (e.g., Tableau, Looker).
• Self-motivated and independent, with a proven ability to manage multiple projects and deliver high-quality results.
• Exceptional communication and storytelling skills, capable of presenting complex data insights to both technical and non-technical audiences.

Bonus Point:

Understanding of incrementality measurement and marketing efficiency methodologies.

Note: The requirements and description above represents the skills and expectations from the person in this role. Having said that - if you are interested in the position and believe you only tick some of the key requirements - please do apply.

Benefits of Joining INCRMNTAL:

• You're joining a startup with the backing, resources, and reach of Smartly – a global platform running over 330 billion creative assets a year – while still being part of a small, focused team where your work has real and immediate impact.
• We are passionate, solution-oriented people who are accountable to our actions.
• We care and respect one another, as we are ALL people – our titles define our roles and responsibilities, they do not differentiate us. 

We are accepting applications regardless of any external factors. Everyone is welcome to apply.