Sales Manager

Main Responsibilities

Build and expand companie’s commercial activity across EMEA

• Drive new business opportunities and lead complex sales cycles from early engagement to closing

• Develop and manage relationships with defense customers, integrators, OEMs, distributors and strategic partners

• Personally lead strategic customer engagements and key business opportunities across the region

• Build and execute regional go-to-market and channel strategies

• Create and manage a strong commercial pipeline with clear accountability and forecasting

• Lead RFP/RFI processes and technical-commercial proposals across regional markets

• Work closely with technical, product and delivery teams to support customer requirements and market feedback

• Support customer evaluations, trials, demonstrations and strategic engagements

• Represent at industry events, exhibitions and customer meetings across EMEA

• Provide ongoing market intelligence, competitive analysis and customer insights

Required Skills & Experience

7+ years of hands-on B2B sales experience in defense-tech, UAV, RF communications, autonomous systems or related industries

• Relevant background and strong technical understanding of RF communications, UAV/drone technologies, embedded cybersecurity or integrated defense systems – required

• Proven track record of generating revenue growth and closing strategic deals

• Proven experience building markets, channels or regional sales activity across Europe / EMEA

• Strong hunting, lead generation and new logo acquisition capabilities

• Proven ability to build pipeline and convert opportunities into revenue

• Experience working in small to mid-size companies and fast-moving environments

• Strong understanding of defense procurement and long sales cycles

• Experience managing RFP/RFI responses and technical-commercial proposal processes

• Experience selling complex hardware/software systems

• Experience working with OEMs, Tier 1 / Tier 2 integrators and defense ecosystem partners

• Ability to manage complex technical and commercial discussions

• Strong relationship-building and customer-facing skills

• Fluent English required

• Additional European languages – advantage

• Willingness to travel frequently across EMEA