Product Manager

'Makor Rishon' is seeking an experienced Product Manager to lead the organization’s digital activity, with full ownership of user experience, business performance, and subscriber growth, with a strong focus on paywall management and optimization.

Responsibilities

• Lead Makor Rishon’s digital vision and strategy, with end-to-end ownership of product performance and growth
• Manage and optimize the company’s paywall strategy, including Freemium, Metered, and Hard Paywall models
• Own and optimize the entire conversion funnel — from user acquisition through subscription purchase
• Lead analytics and data-driven processes, including performance analysis, identifying growth opportunities, and implementing data-based decision making
• Define and monitor key KPIs, with a focus on subscriber acquisition, retention, and revenue growth
• Collaborate closely with development, design, marketing, and editorial teams, while leading cross-functional initiatives
• Lead A/B testing initiatives and continuously improve user experience and conversion rates
• Manage product roadmaps, write PRDs, and prioritize product initiatives
• Stay up to date with digital media trends, particularly subscription models and paid content strategies

Requirements

• 3+ years of experience in Digital Product Management
• Proven experience managing Paywall and/or subscription-based products — a must
• Experience leading end-to-end digital activity with ownership of business outcomes — significant advantage
• Strong analytical skills and experience with analytics platforms such as Google Analytics, Mixpanel, or similar tools
• Experience working with development teams and Agile methodologies
• Data-driven mindset with strong analytical decision-making abilities
• Familiarity with digital media, publishing, or content platforms — significant advantage

📍 Full-time hybrid role

3 days per week in Tel Aviv and 2 days per week in Jerusalem.