Influencer Marketing Manager

Influencer Marketing Manager

Full-Time | On-Site

Company Description

Playnance is a global tech company building the infrastructure behind on-chain entertainment platforms. We power large-scale gaming ecosystems and partner networks used by a global audience, supporting millions of on-chain interactions across multiple products.

Role Description

We’re looking for an Influencer Marketing Manager to lead and scale influencer partnerships globally.

You’ll work with creators, communities, and partners to grow awareness, engagement, and user acquisition across our ecosystem .

This role is for someone proactive, hands-on, and execution-oriented , who understands influencer marketing and knows how to turn creator activity into real growth. You will be responsible for the full influencer lifecycle — from sourcing and outreach to negotiations, onboarding, campaign execution, and long-term relationship management .

We’re looking for someone who can independently manage processes, move fast, and help guide internal marketing efforts around influencer strategy and partnerships .

Experience working with influencers in gaming, entertainment, Web3, or related industries is a strong advantage .

AI tools are integrated into our daily workflows and operations .

Responsibilities

• Lead and scale influencer marketing campaigns globally
• Identify, source, and approach relevant influencers and creator partners
• Manage relationships with influencers and creator communities
• Lead negotiations, onboarding, and ongoing partnership management
• Drive content, campaigns, and brand visibility
• Work with growth, content, and partnerships teams
• Manage campaigns from inception to execution and reporting
• Track campaign performance and optimize based on results
• Use AI tools in daily execution

Qualifications

• Experience in influencer marketing & digital campaigns
• Experience managing influencer partnerships end-to-end
• Strong understanding of social platforms and creator ecosystems
• Experience in gaming, Web3, entertainment or related industries is a strong advantage
• Strong communication skills and English writing
• Fast execution, ownership mindset, and attention to detail
• Ability to work independently in a fast-moving environment
• Strong organizational and negotiation skills
• High energy, ambition, and willingness to go all-in
• Interest in gaming, tech, social media, and Web3
• Familiarity with AI tools is a must 

Why Join Playnance

Fast-moving, open-minded team working with real products, real users, and real scale. High-energy environment with strong growth opportunities and full integration of AI into daily work.