Sales & Business Development Manager – Europe (Defense Sector)

Role Overview

A leading defense company is seeking a Sales & Business Development Manager to lead its commercial activities across Europe.

This role involves full ownership of sales and business development efforts, including managing strategic accounts, driving new opportunities, and positioning the company as a preferred partner with Tier 1 organizations and end customers.

Key Responsibilities

• Lead sales and business development activities across European markets
• Manage strategic accounts and key customers, from opportunity identification to deal closure and account growth
• Serve as the main point of contact for customers, managing complex sales processes in collaboration with technical teams
• Identify, develop, and close new business opportunities through a proactive and creative approach
• Conduct market research, generate leads, and expand the company’s sales pipeline
• Prepare presentations, proposals, and technical/commercial offers
• Build and maintain long-term relationships with customers and partners
• Develop tailored go-to-market strategies and value propositions for each account
• Analyze competitors and identify market opportunities
• Collaborate with internal teams to ensure high customer satisfaction and successful delivery
• Report directly to the VP Sales & Business Development Europe

Requirements

• Significant experience selling to government and defense organizations (Tier 1) – mandatory
• At least 5 years of experience in direct and channel sales within defense, communications, or related industries – mandatory
• Strong negotiation and sales skills with a proven track record
• Technical background in one or more of the following:
• Electro-mechanical systems
• Tracking systems
• Communications
• Signal or audio processing
• Excellent presentation and communication skills
• Ability to operate in a complex environment and meet sales targets
• Fluent English (additional European languages – an advantage)
• Willingness to travel internationally (~30%)