User Acquisition Manager

ABOUT US

Shortical is the fastest-growing platform in the rapidly expanding market of mobile-first, short-form scripted entertainment. We deliver premium, serialized micro-series designed for how audiences watch today: on demand and on the go. We combine high-quality production with fast-paced, cliffhanger-driven storytelling. Powered by an AI-first product experience, Shortical helps millions of users instantly discover and engage with new shows, scaling quickly as a leader in a category seeing explosive global growth. We have already broken into the US Top 10 highest-grossing apps in under a year!

WHY JOIN US

Re-engineering entertainment: We create personalized, emotional content that offers moments of escapism in a fast-paced reality.

Reach millions: Scale work that resonates deeply across cultures and screens.

Own your impact: Thrive in a fast-paced, dynamic environment fueled by immense creativity.

Work with the best: Join forces with top talents from the storytelling and film industry, alongside elite technologists.

ABOUT THE ROLE

We're looking for a data-driven UA Manager to own and scale our paid acquisition channels. You'll manage campaigns across major platforms, optimize performance, and collaborate closely with creative and product teams to drive measurable growth.

REQUIREMENTS

• B.Sc. in Industrial Engineering/Economics/Statistics, or equivalent degree
• 2+ years of experience in user acquisition, performance marketing, or a related role
• Hands-on experience with Meta Ads, TikTok Ads, Google Ads, and similar platforms
• Strong analytical skills & mindset — comfortable working with data, dashboards, and attribution tools (e.g. Appsflyer, Adjust)
• Ability to read and interpret campaign performance metrics and translate insights into action
• Experience managing budgets and optimizing towards ROAS, CPI, or LTV targets
• Excellent communication skills and ability to work cross-functionally

ADVANTAGE

• + Background in gaming or mobile app companies
• + Familiarity with creative testing methodologies (A/B, multivariate)
• + Experience with AI tools and/or Automations