Creative Strategist

Part-time Creative Strategist (Hebrew & English) — Performance Marketing

• Location: Remote
• Company: Exactius
• Client Focus: International non-profit / charity organization
• Schedule: part-time: approximately 20 hours per week

About Exactius

Exactius partners with companies to solve complex digital marketing challenges and drive ambitious growth. We provide executive leadership and cross-functional execution teams that not only craft strategy but also execute and deliver measurable results.

Our teams typically include a proven performance marketing CMO, supported by campaign and CRM managers, conversion and product managers, data scientists, front- and back-end developers, and creative specialists. This expertise is enhanced by our proprietary technology, enabling advanced analysis and real-time optimization.

Exactius has one goal: help you grow faster and become more profitable.

About the Role

We’re looking for a Creative Strategist who can bridge data, storytelling, and execution to drive measurable growth in donation performance.

You will own the end-to-end creative strategy — from identifying the most effective messaging angles to leading production and optimizing based on performance.

This role sits at the intersection of creative thinking and performance marketing, working closely with designers, copywriters, video editors, and campaign managers.

What You’ll Do

1. Drive Creative Strategy

• Identify high-impact messaging angles that increase donation intent
• Translate audience insights into compelling ad concepts
• Continuously test and iterate on hooks, formats, and narratives

2. Optimize Conversion Across the Funnel

• Analyze performance across ads and landing pages to improve CVR
• Identify drop-offs and propose creative solutions to fix them
• Align messaging across ads, landing pages, and donation flows

3. Lead Creative Production

• Brief and manage designers, copywriters, and video editors
• Ensure high-quality, high-velocity output of performance-driven creatives
• Maintain clear feedback loops and fast iteration cycles

4. Collaborate with Performance Team

• Work closely with campaign managers to understand what’s working (and why)
• Translate data into actionable creative improvements
• Align on testing roadmap and scaling decisions

5. Present to Client

• Present creative concepts, insights, and performance learnings
• Clearly communicate the “why” behind creative decisions
• Build trust through structured, data-backed storytelling

What We’re Looking For

• Fluent in Hebrew and English (spoken and written)
• Strong experience in performance marketing / paid social creative
• Experience building and scaling high-performing funnels with significant media spend
• Proven ability to turn data into creative insights
• Hands-on experience with the Meta ads ecosystem, including deep understanding of creative best practices for performance
• Highly proficient with AI tools and AI-driven workflows (e.g., ideation, copy generation, creative production, iteration, automation)
• Experience managing or collaborating with creative teams (design, copy, video)
• Comfortable working in a fast-paced, test-and-learn environment
• Strong communication and presentation skills

Nice to Have

• Experience in non-profit/fundraising / donation-based campaigns
• Understanding of emotional storytelling in performance ads
• Experience working with international clients

What Success Looks Like

• Improved conversion rates across the funnel
• Clear identification of winning messaging angles
• Consistent pipeline of high-performing creatives
• Strong collaboration between creative and performance teams
• Confident, structured communication with the client

What We Offer

• Work remotely from anywhere in the world.
• Ownership and responsibility from day one, with opportunities for both professional and personal growth.
• A great company culture, working alongside talented professionals from diverse industries and backgrounds.
• We care about you and your career path and actively invest in your growth.
• We are committed to helping you learn, improve, and thrive as you go.