Email Automation & CRM Specialist

Role Description

We are looking for an Email Marketer to own, build and scale our email marketing function from strategy through to execution. This is a hands-on role for someone who thinks in systems, able to design sophisticated automation flows and segmentation logic while also rolling up their sleeves to write copy and hit send. You will work closely with the marketing team to ensure leads are captured correctly, segmented effectively, and nurtured through automated communication.

What You'll Do

• Own the end-to-end email marketing strategy and execution across campaigns, newsletters, and lifecycle flows
• Build, manage, and optimise automated email sequences and triggered workflows
• Develop and maintain a robust segmentation framework to deliver the right message to the right audience
• Write clear, high-quality copy in excellent English across all email formats
• Ensure lead generation forms, integrations, and CRM data flows work properly
• Monitor performance metrics and continuously optimise for open rates, CTR, and conversion
• Collaborate cross-functionally to align email activity with broader marketing and product initiatives
• Stay current with email marketing best practices, tools, and inbox trends

Requirements

• 4+ years of experience in email marketing, marketing automation, or CRM operations
• Proven track record building and managing automated flows and campaigns
• Experience managing lead capture flows from forms or landing pages into CRM and automation sequences
• Strong experience with audience segmentation and personalisation at scale
• Excellent command of written English with the ability to craft engaging, on-brand copy
• Familiarity with CRM integrations, APIs, and lead capture systems (forms, landing pages, etc.)
• Hands-on experience with at least one major ESP (e.g. Klaviyo, Mailchimp, ActiveCampaign, HubSpot)
• Analytical mindset, comfortable reading data and making decisions from it
• Basic design skills for producing simple email visuals independently
• Highly organised with the ability to manage multiple campaigns simultaneously

Nice to Have:

• Experience in a high-growth or startup environment, ideally building the email function from scratch
• Familiarity with HTML/CSS for basic email template editing
• Exposure to broader marketing stack integrations beyond ESP (e.g. connecting CRM to ad platforms, webhooks, Zapier)