Affiliate & Influencer Account Manager

About us

Xpend Marketing builds advanced marketing solutions that help brands scale fast. We work with leading companies in high-performance industries, supporting their growth across the entire funnel - from acquisition to retention. Our team specializes in performance marketing, paid social, and large-scale campaign management, operating across global markets and high budgets.

With a strong focus on data, speed, and continuous optimization, we enable our partners to launch, test, and scale campaigns that drive real results.

We are seeking a proactive and results-driven Affiliate & Influencer Account Manager to lead and expand our affiliate program and influencer partnerships in high-performance industries. This role combines relationship management, performance optimization, and strategic planning to maximize revenue through affiliates and content creators. The ideal candidate thrives in a fast-paced environment, has strong analytical skills, and brings hands-on experience in both affiliate marketing and influencer campaigns in performance-driven environments.

Key Responsibilities

• Manage and grow the affiliate program by identifying opportunities for performance improvement, working toward defined targets, and managing budgets to ensure optimal ROI
• Source, recruit, and engage new affiliates, from emerging partners to top industry performers.
• Collaborate with affiliates to design and execute marketing campaigns that drive traffic, conversions, and revenue.
• Maintain regular communication with affiliates, providing guidance, support, and issue resolution.
• Negotiate agreements, commission structures, and exclusive promotions to strengthen partnerships.
• Ensure all affiliate activities comply with the company policies.
• Identify and manage partnerships with influencers, streamers, and content creators across platforms such as Twitch, YouTube, Kick, Instagram, and others.
• Oversee campaign planning, content coordination, timelines, and deliverables.
• Provide clear feedback and guidance to influencers to optimize engagement and performance.
• Track and report campaign KPIs, including reach, engagement, conversions, and ROI.

Data Analysis & Reporting

• Monitor affiliate and influencer performance metrics, including traffic, conversions, player value, and revenue.
• Generate insights and actionable recommendations to enhance program effectiveness.
• Present regular reports to management with key findings and optimization strategies.

Cross-Functional Collaboration

• Work with marketing, product, content, and analytics teams to align campaigns with overall business goals.
• Support the creation of promotional materials, landing pages, and other assets tailored to affiliates and influencers.

Requirements

• 2+ years of experience managing affiliate programs within the iGaming/online gambling industry
• Proven track record in affiliate, influencer, or streamer campaign management
• Strong knowledge of affiliate models (CPA, CPL, Rev-Share, Hybrid) and performance metrics
• Excellent negotiation, relationship management, and communication skills
• Analytical mindset with the ability to derive insights from data and optimize campaigns
• Experience using affiliate tracking and analytics tools (Binom, Voluum, Income Access, NetRefer, Semrush, DeepCI, etc.)
• Ability to manage multiple campaigns and relationships simultaneously
• Fluent English, written and verbal; additional languages are advantageous
• Highly proactive, organized, and results-oriented

🎯 We work with high budgets in fast-moving environments, giving you real ownership and impact on performance. If you’re driven by data, scale, and continuous optimization - you’ll feel right at home.