Marketing Automation - Base44

Job Description

As part of Base44’s marketing team, you’ll play a key role in engaging users and helping drive the success of our marketing efforts. Email is a powerful communication channel and also a craft. Creating great emails requires understanding users, building the right message, and continuously learning from data to improve performance.

In your day to day, you will

• Plan and produce automated email funnels, coding in HTML and CSS, to enhance brand recognition, boost conversion rates, and improve retention
• Create email content independently including subject lines, messaging and structure that resonate with users and drive engagement
• Collaborate with Product teams to understand new features and releases and translate them into clear product communication for users
• Work closely with cross functional teams to design and execute marketing campaigns
• Test and improve campaigns by sending emails to smaller groups first, learning from performance and then expanding to larger audiences
• Analyze, monitor and optimize key email performance indicators such as open rates, click through rates, delivery rates, unsubscribes and complaint rates using tools like Tableau and pivot tables
• Plan and implement email personalization, dynamic content and audience segmentation
• Make sure emails are delivered successfully by maintaining sender reputation and following email deliverability best practices
• Research and explore new trends, tools and ideas to continuously improve Base44’s email marketing efforts
• Execute both scheduled and ad hoc promotional campaigns
  
  

• Proven hands-on experience in marketing automation or email marketing, including planning, building, and optimizing automated email campaigns and user journeys
• Experience working with user notifications across channels (such as email, push, or in-product messages), with an understanding of how to craft timely, relevant communication that drives engagement
• AI-native mindset, using AI tools as a natural part of your workflow to ideate faster, optimize campaigns, and uncover insights from data
• Motivated to learn, improve and maintain a high standard of work
• Strong attention to detail and an analytical approach to projects
• Creative thinker capable of delivering out of the box solutions to complex challenges
• Team player with excellent interpersonal skills
• Strong understanding of email marketing including content creation, segmentation, experimentation and performance analysis
• Previous experience with the BRAZE marketing platform is an advantage
• Experience working with web development languages such as HTML, CSS or JS, or with tools like Oracle Responsys or SQL is an advantage