Social Media Manager

Company Description

Scala operates leading media and content platforms in the fields of architecture, interior design, and home lifestyle. Through digital platforms, curated content, and industry events, the company connects architects, designers, brands, and audiences who are passionate about design, living spaces, and contemporary architecture.

Our platforms showcase inspiring projects, innovative ideas, and the people shaping the future of architecture, interiors, and home aesthetics.

We are looking for a Social Media Manager to lead and grow our social presence in the worlds of architecture, interior design, and home lifestyle.

This is a full-time, on-site position based in Bnei Brak, Tel Aviv . The Social Media Manager will be responsible for developing and executing a cross-platform social media strategy with a strong focus on visual storytelling and engaging digital experiences.

The role includes managing and creating content across Instagram, TikTok, LinkedIn, Facebook, and YouTube, with a particular emphasis on visually driven content that highlights architecture, interiors, and inspiring living spaces.

• Develop and execute a cross-platform social media strategy focused on architecture, interior design, and home lifestyle
• Create visually engaging content including short-form video, reels, design showcases, and home inspiration
• Manage and grow the organization’s presence across Instagram, TikTok, LinkedIn, Facebook, and YouTube
• Build a strong visual storytelling identity across all platforms
• Identify emerging design and lifestyle trends and translate them into engaging content
• Collaborate with architects, interior designers, creators, and internal teams to produce compelling content
• Analyze performance metrics and optimize content strategies for engagement and growth
• Cover design events, launches, and industry moments through social storytelling

• Proven experience managing multi-platform social media accounts
• Strong expertise in visual content creation and short-form video
• Deep understanding of Instagram, TikTok, and visual-first platforms
• Excellent communication and writing skills
• Experience with social media analytics and management tools
• Passion for architecture, interior design, and home lifestyle content
• Creative mindset with strong visual sensibility