Head of Product Design

We are expanding our product organization and seeking a Head of Product Design to lead the UX/UI discipline across Priority's core ERP and its expanding product portfolio including Desktop applications, Mobile, Portals, POS and moreץ

This is a senior, hands-on leadership role that combines strategic design vision with active involvement in complex UX/UI work – shaping product experience standards, solving deep interaction challenges, and developing a high-performing, multi-disciplinary design team.

Responsibilities

• Lead the end-to-end product design strategy across Priority's LOBs and expanding portfolio (ERP, Retail, Hospitality and more), translating strategy into a unified, scalable, and sustainable product and design language.
• Drive UX/UI for complex business applications and all digital touchpoints – Desktop, Mobile, Tablet, POS, Self-checkout Kiosks – focusing on cohesive, cross-device user journeys and next-generation, AI-enhanced experiences.
• Establish, maintain, and evolve Priority's Design System to ensure consistency, scalability, and adoption across platforms.
• Manage, mentor, and grow a high-performing UX/UI team, overseeing day-to-day operations, design reviews, and career development.
• Lead user research, usability testing, and data-driven design decisions, collaborating closely with PMs and R&D to define user journeys and translate product requirements into intuitive experiences.
• Own the frontend UI backlog, consolidating requirements, prioritizing work, and coordinating delivery with the Frontend Team Lead.
  
  

• 6+ years in Product Design with deep UX/UI experience for complex B2B/ERP/business applications;
• 3+ years in a design leadership role managing teams, shaping methodologies, and delivering high-quality outcomes.
• Excellent communication and storytelling skills, including the ability to influence and align stakeholders. Strong mastery of UX methodologies: user flows, prototyping, wireframing, research, usability testing, and AI-enhanced design.
• Demonstrated experience creating, scaling, and maintaining Design Systems, defining visual language and design quality standards. (Preferred)
• Expert-level proficiency in Figma.
• Full proficiency in English.
• Full-time role at Priority HQ, Rosh Ha'Ayin (4 days on site).