Social Media Manager – Maternity Department Sheba Medical Center

Key Responsibilities

• Develop and execute a comprehensive social media strategy aligned with the department’s goals and brand guidelines.
• Create, manage, and publish high-quality content (posts, stories, reels, videos, graphics) across relevant platforms (Instagram, Facebook, TikTok, LinkedIn, etc.).
• Plan and maintain a content calendar in coordination with medical staff and hospital marketing teams.
• Collaborate with doctors, midwives, nurses, and patients to produce authentic, informative, and engaging content.
• Cover events, special projects, and awareness campaigns within the department.
• Monitor, analyze, and report on performance metrics (engagement, growth, reach, conversions) and optimize accordingly.
• Manage community engagement, including responding to messages and comments in a professional and sensitive manner.
• Ensure all content complies with medical confidentiality, privacy regulations, and hospital policies.
• Stay updated on digital trends and healthcare marketing best practices.

• Proven experience (2+ years preferred) in social media management, preferably in healthcare, lifestyle, or brand environments.
• Strong content creation skills (copywriting, basic photography/video shooting, editing).
• Proficiency in social media management and analytics tools.
• Excellent English and Hebrew communication skills (written and verbal).
• Ability to work independently, manage multiple projects, and meet deadlines.
• High level of sensitivity, discretion, and understanding of working within a medical environment.
• Creative thinker with strong storytelling abilities.

• Portfolio is required upon CV submission.
• Applications without an attached portfolio will not be considered.