Influencer Partnerships & Community Lead

We are a global consumer goods company specializing in innovative products for parents and children (www.Doona.com). As we continue to grow, we are seeking an Influencer Partnerships & Community lead to join our Marketing team in Herzliya.

This role is responsible for building authentic, performance-driven relationships with creators who reflect our brand values, brand aesthetic, and credibility, while driving brand awareness, engagement, and revenue.

Key Responsibilities

Creator Strategy & Sourcing

• Maintain, develop, and execute an influencer/creator strategy aligned with brand and campaign goals
• Identify and recruit creators across platforms (Instagram, TikTok, YouTube, etc.)
• Build a diverse creator pipeline across regions and audience sizes (nano → macro)
• Stay current on creator trends, platform changes, and emerging talent
• Maintain an organized creator/content library

Partnership Management

• Manage end-to-end creator relationships: outreach, onboarding, briefs, timelines, and deliverables
• Manage gifting programs and collaborations (deliverables, usage rights, etc.) with long-term, authentic partnerships in mind rather than one-off posts
• Brief creators with creative direction when applicable
• Coordinate launches, product drops, and seasonal campaigns
• Collaborate with social, brand, and e-commerce teams to align messaging and content usage

Community Management

• Reply to comments & DMs
• Manage UGC permissions
• Engage with creators and audiences
• Escalate customer service issues with the customer service team

Performance & Reporting

• Track and analyze performance (engagement, reach, traffic, conversions)

Qualifications

• Previous Experience in social media, global influencer/ creator marketing (brand or agency)
• Strong understanding of lifestyle, fashion, beauty, wellness, and home categories, including celebrities and athletes
• Fluency in English and native-level proficiency in French are required.
• Deep knowledge of Instagram and TikTok creator ecosystems
• Strong communication and relationship-building skills
• Highly organized with the ability to manage multiple activations simultaneously
• Familiarity with social commerce tools - an advantage
• Comfort working in fast-moving, growth-stage brands