Social Media Content Creator (Reels Specialist)

We are looking for a prolific, data-driven Social Media Manager and Content Creator to own our short-form video strategy from end-to-end. This is not a "post and ghost" role. You will be responsible for scripting, editing, and distributing 6 high-impact videos per week, then using platform analytics to ruthlessly optimize for reach and engagement.

You will have a high degree of autonomy. You are expected to manage your own production schedule, stay ahead of platform trends, and ensure our brand remains consistent and competitive across four major platforms.

Key Responsibilities

• Produce and edit 6 high-quality reels/videos per week using existing content, ensuring alignment with brand guidelines, tone, and visual identity.
• Publish content across Instagram, YouTube Shorts, Facebook Reels, and TikTok with platform-optimised formatting.
• Develop data-driven titles, captions, and copywriting designed to maximise reach, engagement, and audience interaction.
• Implement best practices for short-form video including hooks, pacing, subtitles, trending audio, and retention optimisation.
• Monitor performance analytics and continuously refine content strategy based on engagement metrics.
  
  

• Increased engagement rates across platforms (likes, shares, saves).
• Primary KPI: growth in meaningful audience interaction, particularly comments.
• Consistent posting cadence and measurable improvements in content performance.
  
  

• Proven experience in social media content creation and video editing (short-form preferred).
• Strong understanding of platform algorithms, trends, and audience behaviour.
• Proficiency with editing tools (e.g., Premiere Pro, CapCut, Final Cut, or equivalent).
• Ability to repurpose existing assets creatively while maintaining brand consistency.
• Analytical mindset with experience using social insights to inform content decisions.
• Excellent copywriting skills with a focus on engagement-driven messaging.
  
  

• Experience scaling brand accounts through organic content.
• Familiarity with content scheduling tools and analytics dashboards.
• Creative storytelling ability combined with a performance marketing mindset.