Product Manager

We’re Hiring: Product Manager – Go to Market (GTM)

NiCE is looking for an experienced Product Manager with a strong Go-to-Market focus to lead product launches, field enablement, and customer-facing product communications.

This role sits at the intersection of Product, Product Marketing, Sales, Customer Success, and Documentation. You will own how new capabilities are brought to market—ensuring internal teams and customers clearly understand what we’re building, why it matters, and how to get value from it.

What you’ll do

• Lead end-to-end product launch planning and cross-functional execution
• Drive release readiness, messaging, and launch calendars across product areas
• Create and maintain sales and customer enablement materials
• Own customer-facing content including documentation, tutorials, and “What’s New” updates
• Plan and deliver webinars, demos, and product showcases
• Partner closely with Product, Engineering, PMM, Sales, CS, and Support to ensure alignment and adoption

What you bring

• 3–6 years of experience in Product Management, Product Marketing, GTM, or Sales Enablement - Must
• Proven experience leading cross-functional launches and adoption initiatives Product Manager – Go to Market (GTM) - Must
• Excellent writing, storytelling, and presentation skills
• Strong organizational skills and attention to detail
• Experience working with documentation, enablement, and collaboration tools - Must
• A proactive, collaborative, and diplomatic mindset
• Experience with B2B SaaS or platform products Product Manager – Go to Market (GTM) - Must
• Familiarity with in-app messaging or lifecycle communications tools